Internet Marketing –Which FB profile is yours? -4

Researchers claim to have found the
four types of Facebook user – and say
most of us fit into one of the
categories.
The research team identified four
categories of Facebook users.
They say that for users, knowing what
category they fall into could actually
be good for users, and ‘raise self
awareness.’
Selfies
This group use Facebook to self
promote.
Like relationship builders, they post
pictures, videos and text updates —
but unlike relationship builders,
they’re focused on getting attention,
likes and comments. 
Study participants in this category
identified highly with the statement
‘The more ‘like’ notification alarms I
receive, the more I feel approved by my
peers.’ 
Selfies, said study co-author Kris
Boyle, use the platform ‘to present an
image of themselves, whether it’s
accurate or not.’
Facebook users may identify to some
degree with more than one category

Boyle noted that most people have at
least some selfie tendencies, for
example.
But users typically identify more with
one than others.
‘Everybody we’ve talked to will say,
‘I’m part of this and part of this, but
I’m mostly this,” said Robinson, who
calls himself a relationship builder.
​​​​​​​To be continued
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