This relates to a website host I used a
year ago.
The idea and process can apply to
your online and offline businesses.
We know that our current customers
need to be looked after and will
provide repeat business,
if we can provide the correct products
at the right price.
Losing customers, that have cost us a
lot to find and satisfy,
is bad for business.
This firm decided to regain
some of those customers.
Customers pay a monthly fee for
hosting Services, so
regaining them will provide
recurring income every month.
They sent a note with a questionnaire,
which asked just 3 questions:
Question 1: How long
were you a member
Question 2:
Are you still interested in
making money online?
Question 3:
What Would it Take to Get
your Business Back?
The second question checks that you
have not left the business.
The third question

is the critical one.

It is an open, direct question
enabling any reply, 
from which they can see
whether there
can be a future relationship.
Ask for the business – 
​​​​​​​you have nothing to lose!
If not, no more time will be wasted
with that person.
It is also good feedback on service
problems, of which they are
not aware and can be resolved
for the benefit of all customers and
the firm.
Three questions are
enough for people
who have had problems
with the firm.
More would probably
not be answered.
The firm has the history
of the customer relationship,
so this does not need to
be explained.
This exercise may provide some
uncomfortable answers but,
if it brings back customers,
it will probably be worth it.

To be continued

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How I Hit $1 Million on JVZoo
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