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Garry Desmarais (Canada):
First I want to say that this story can
be the most powerful device in turning your mind into an advertising power system. The $500-$1500 copy writing courses
don’t cover anything this powerful
so listen up.
Today, I was driving around running
errands and taking in the beautiful Portland summer. Many children setup the classic
lemonade stands and I sometimes stop for a cup to patronize them. Most of them use the same white, construction board sign duct taped to the front of their table reading “Fresh Lemonade 50 Cents”
in black marker. I passed many of these stands and
didn’t stop because I had a Mountain Dew with me. But when I was coming to a stop
light I saw a young girl, maybe 9 or 10 years of age
standing on the side of the road waving a sign made of pink construction board with flashing Christmas lights running around the outer edge of the sign. As the light turned green, nearly every
car, truck, van that passed slowed down and read the sign reading “Cool Off With Lemonade
Fresh Squeezed Right
In Front Of You!” in red marker and many stopped to get a cup including me. I was truly amazed at this young girls
advertising wizardry. I went up to the table to get a cup of
lemonade and had to actually wait in line! I was really in awe simply watching
this young girl work her magic with the customers, smiling, saying “Do you like your lemonade sweet
or sour?” As I approached the table she said “Do
you like your lemonade sweet or sour?” I said, “a cup of sweet lemonade please”, and she went to work by grabbing a ripe lemon out of her wicker basket, gently laying it on a small wooden cutting board and quickly slicing it right down the middle with a steak knife. Then she palmed one of the halves and
pressed it with a twisting motion into her juicing wedge then three other halves in the same fashion. She then carefully scooped 3
spoons of sugar into my cup, gave it a quick stir with the spoon then dropped in three cubes of
ice and said “That will be $1.00 sir”. To be continued If you missed it:
Silvia at IFRSbox.
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Please read it:
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(Is he retreating? Tactical move?) Yes I said do NOT buy it;
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Thank you.
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