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There are many things in life that
need structure.
Pricing is one of them.
Without a structured system
pricing simply happens by chance.
By luck.
Instead you want to control the process
so that you do pricing the same way
every single time.
I have a seven-step formula for achieving this:
6) Make use of price psychology
After you have a price use price
psychology techniques to work out how you can make that price even more convincing. How can you make that
price seem smaller than it really is – even though actually we are actually trying to make prices bigger rather than smaller? (Quote the price as a monthly charge,
rather than an annual total.)
In case you missed this:
(More of Mark!)
Better pricing = higher profits
If you have a service business, you can
earn much more from this series. Also, Mark runs a programme called
Price Consulting, and he teaches
accountants/bookkeepers how to help their customers with their pricing. Thank you for the positive response to
posts on this topic and the action taken. Please tell your friends!
Those links again:
How to build a successful bookkeeping
business (book) How to build a successful bookkeeping
business (video training programme) The Value Pricing System
The Power of Price Psychology
Monthly Mentoring
Grab them NOW and claim the true income
that you earn!
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