Internet Marketing – Why quoting an hourly rate can be fatal for your business -1

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August 20, 2018

Mark Wickersham (UK):

In this post I want to share why it’s
crazy – even fatal – to quote an hourly
rate. And, to prove it, I’ll give you
three very good reasons.

#1 There’s no value in hourly rates
Quoting an hourly rate doesn’t convey
any value. Think about it: your clients
don’t buy time.
They don’t wake up in
the morning, remember they’ve got a
meeting with you, and think,
“Fantastic! I’m off to buy an hour of
my accountant’s time.”
No one does! There’s no value in time,
so it makes no sense to quote an hourly
rate.
To be continued

(More of Mark!)

Better pricing = higher profits 
If you have a service business, you can
earn much more from this series.
Also, Mark runs a programme called
Price Consulting, and he teaches
accountants/bookkeepers how to help
their customers with their pricing. 
Thank you for the positive response to
posts on this topic and the action taken.
Please tell your friends!
Those links again:
Effective Pricing for Accountants (book)
The complete guide to menu pricing – NEW!
(video training programme)
How to build a successful bookkeeping
business (book)
How to build a successful bookkeeping
business (video training programme)
Grab them NOW and claim the true income
that you earn!
Price accounting and consulting
services more profitably!
Silvia at IFRSbox.
If you are in finance and not on her
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