Internet Marketing – Very first step in your marketing strategy -1

Mark Wickersham (UK):
Why identifying your ideal client
should be step 1 of your marketing
strategy
When you want to really grow a business
then a marketing strategy is key to
attract new clients and more work. But
it’s an involved process that can get
complicated.
Instead first there is a basic, and
what I believe, most important step to
take. You need to identify your ideal
client.
When I started my accounting firm back
in 1996 I was simply focused on growing
the size of my firm by getting as many
clients as I could.
Two and a half
years in and my business was a mess. I
didn’t make any money. I had cash flow
problems and I had way too many clients
to manage effectively.
And, as well as having too many, those
I did have were a mixed bag. Some were
good, some were bad and some were
downright awful. I had taken on lots of
poor quality clients simply because I
thought growing my business was about
numbers – about scale.
And I wasn’t alone.
Also:
Your Pricing Journey (video training programme)

NEW programme from  the MASTER!

What you will learn
Here are some of the things you will
discover and master:
Your 3 strategic pricing options,
The 2 critical decisions you must make
when building your pricing strategy,
The importance of little things and how
they can help you charge 20% more,
The fundamental problems with
time-based pricing,
What accountants are really selling…
and how that transforms your thinking,
Why fixed pricing is not value pricing…
and why this holds some accountants
back,
7 different ways of pricing more
profitably,
-And much more
Starting with the foundations, you will
soon move onto strategy and then the
7-step “fastest way to double profit”
formula
.
Your Pricing Journey (video training programme)
Click here:

CHECK IT OUT NOW (or remain underpaid for work!)

(More of Mark!)

Better pricing = higher profits 
If you have a service business, you can
earn much more from this series.
Also, Mark runs a programme called
Price Consulting, and he teaches
accountants/bookkeepers how to help
their customers with their pricing. 
Thank you for the positive response to
posts on this topic and the action taken.
Please tell your friends!
Those links again:
Effective Pricing for Accountants (book)
The complete guide to menu pricing – NEW!
(video training programme)
How to build a successful bookkeeping
business (book)
How to build a successful bookkeeping
business (video training programme)
Grab them NOW and claim the true income
that you earn!
Price accounting and consulting
services more profitably!
Silvia at IFRSbox.
If you are in finance and not on her
FREE list (WHY NOT?):

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