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Mark Wickersham (UK):
3 key pricing strategies you could
adopt in your business To grow a successful, profitable
business you have to figure out your strategy. It’s the foundation of your
business so you have to figure it out pretty quickly. Fail to do so and you
are relying on just one thing. Luck.
And luck doesn’t always go your way.
Of course an essential part of that
strategy has to be around pricing. So how do you define your pricing strategy? There are essentially three
different pricing strategies that you could follow: Option 2 – Create a highly valuable and
differentiated business This is generally the model I’ve seen
be the most successful. It’s where businesses focus on adding value and then charging a premium price. Amongst the most successful firms I’ve
been fortunate enough to work with over the last 16 years this is the option most follow. They focus on being more valuable. And
on being more expensive. When it comes to the accounting, tax
and bookkeeping professions I would argue that this is ALWAYS the best option. If you decide it’s the one for you then
think about how you will establish that point of difference? How are you going
to be better than everybody else and what will you do to add more value to clients? To be continued..
NEW programme from the MASTER! (More of Mark!)
Better pricing = higher profits
If you have a service business, you can
earn much more from this series. Also, Mark runs a programme called
Price Consulting, and he teaches
accountants/bookkeepers how to help their customers with their pricing. Thank you for the positive response to
posts on this topic and the action taken. Please tell your friends!
Those links again:
The Value Pricing System
Effective Pricing for Accountants (book)
The Power of Price Psychology
Monthly Mentoring
The complete guide to menu pricing – NEW!
(video training programme) How to build a successful bookkeeping
business (book) How to build a successful bookkeeping
business (video training programme) Grab them NOW and claim the true income
that you earn!
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