Internet Marketing – Do you charge clients for QuickBooks Online? -1

The Value Pricing System

https://www.wickersham.co.uk/a/6541/wWVxKzFL
Why you should bundle in the cost of
QuickBooks Online
Do you charge clients for QBO?
You shouldn’t!

I’d like to share why,
when you’re moving clients onto a cloud
accounting system such as QuickBooks
Online, you should bundle the cost of
the software into the cost of your
solution.

The reason is that it reduces the
number of pricing decisions clients
have to make.

And to prove to you how
important that is, I’d like you to
think about the last time you bought
something online.

If you buy from
Amazon, for example, I’m sure you’ll
have noticed that pretty much
everything they sell offers free
package and posting.

It may not be rational – but it works!
About a year ago I was buying some
batteries on Amazon.

As usual, when I
typed ‘batteries’ into the search box,
back came a whole load of different
options within the Amazon marketplace.

I clicked on the cheapest, added it to
the shopping basket and was about to
check out when I noticed the cost of
postage and packing.

I remember thinking, “That’s a lot of
money just for postage and packing.” So
I went back to my initial search and
picked something with free postage.

What I didn’t realise at the time
though – it only occurred to me
afterwards – was that I actually ended
up paying more this way.

The cost of the batteries– even with free postage
and packing – was actually more than
the first option I’d chosen of cheaper
batteries with postage and packing
added on.

In other words, I ended up choosing to
spend more money. Completely irrational
I know, but I’d made the decision that
I didn’t want to pay for postage when
there were free options.
To be continued….

Also:
Those links again:
The Value Pricing System
https://www.wickersham.co.uk/a/6541/wWVxKzFL
Effective Pricing for Accountants (book)

https://www.wickersham.co.uk/a/8770/wWVxKzFL
The Power of Price Psychology
https://www.wickersham.co.uk/a/1878/wWVxKzFL
Monthly Mentoring

https://www.wickersham.co.uk/a/7831/wWVxKzFL
The complete guide to menu pricing – NEW!
(video training programme)
https://www.wickersham.co.uk/a/8769/wWVxKzFL

How to build a successful bookkeeping
business (book)
https://www.wickersham.co.uk/a/8025/wWVxKzFL
How to build a successful bookkeeping
business (video training programme)
https://www.wickersham.co.uk/a/2009/wWVxKzFL

Grab them NOW and claim the true income
that you earn!