My 2019 IFRS books are ready. They are free to download at:www.profmoscow.site
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Mark Wickersham (UK):
The Value Pricing System
https://www.wickersham.co.uk/a/6541/wWVxKzFL
The power of free
Everyone loves a bargain. But actually
there’s something they love more.
Getting something for free.
The most powerful word in marketing:
Free.
It’s the most powerful word in
marketing. And it’s used all over the
place in marketing copy.
A powerful way of presenting your
prices to customers is through menu
pricing using a tick list of options
that shows customers what they do and
don’t get.
It’s visual, powerful and it
works. And most of the time that
technique means a series of ticks and
crosses.
But sometimes you can add in something
different. You can add in the word
free.
It’s even more powerful than a tick.
As I’ve already said people love
getting something for free.
They love getting something more
than they expected.It stands out.
Don’t go overboard
Of course, it could be tempting to go
overboard. To use it everywhere. But
don’t.
People like getting a bonus.Something extra.
But use the word free everywhere
and suddenly its value diminishes.
Suddenly people don’t value what they
get for free.
So use it where it will work best.
But most importantly use it sparingly.
Also:
Those links again:
The Value Pricing System
https://www.wickersham.co.uk/a/6541/wWVxKzFL
Effective Pricing for Accountants (book)
https://www.wickersham.co.uk/a/8770/wWVxKzFL
The Power of Price Psychology
https://www.wickersham.co.uk/a/1878/wWVxKzFL
Monthly Mentoring
https://www.wickersham.co.uk/a/7831/wWVxKzFL
The complete guide to menu pricing – NEW!
(video training programme)
https://www.wickersham.co.uk/a/8769/wWVxKzFL
How to build a successful bookkeeping
business (book)
https://www.wickersham.co.uk/a/8025/wWVxKzFL
How to build a successful bookkeeping
business (video training programme)
https://www.wickersham.co.uk/a/2009/wWVxKzFL
Grab them NOW and claim the true income
that you earn!
| Price accounting and consulting services more profitably! |
https://www.wickersham.co.uk/a/7831/wWVxKzFL Your Pricing Journey (video training programme) https://www.wickersham.co.uk/a/10139/wWVxKzFL NEW programme from the MASTER! |
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