Internet Marketing -what are menu pricing and the middle option? – 4

Mark Wickersham (UK):
The Value Pricing System

https://www.wickersham.co.uk/a/6541/wWVxKzFL

Making the middle option top choice
I often talk about menu pricing and the
power of three. It’s truly powerful stuff.

It’s the fact that when faced
with three options people tend to
gravitate towards the middle option.

3) Use the tick list technique

Another powerful way to persuade
customers to trade up is the tick box
technique.

In this you present your three options
as a series of columns.

Ticks and crosses mark the services

that they do
and don’t get with that package.
It’s visual and powerful.

To be continued…
Also:
Those links again:
The Value Pricing System
https://www.wickersham.co.uk/a/6541/wWVxKzFL
Effective Pricing for Accountants (book)https://www.wickersham.co.uk/a/8770/wWVxKzFL
The Power of Price Psychology
https://www.wickersham.co.uk/a/1878/wWVxKzFL
Monthly Mentoring

https://www.wickersham.co.uk/a/7831/wWVxKzFL
The complete guide to menu pricing – NEW!
(video training programme)
https://www.wickersham.co.uk/a/8769/wWVxKzFL

How to build a successful bookkeeping
business (book)
https://www.wickersham.co.uk/a/8025/wWVxKzFL
How to build a successful bookkeeping
business (video training programme)
https://www.wickersham.co.uk/a/2009/wWVxKzFL

Grab them NOW and claim the true income
that you earn!