Internet Marketing – The Darker Side of IM -2

Recently, I bought a product just
before the Sunday night IM deadline
(before the discount and bonuses
disappeared).

I thought it was a launch
of a new product, but it was a
relaunch.

Result: I had two copies of
the same product costing $10.
I wrote to the seller and told him.

I said that I did NOT want a refund,
but asked for another product on the
topic. I received an excellent
replacement and a pleasant letter
immediately.

I was at fault for not checking it
carefully.

As well as the revenue loss, the buyer’s
reputation can suffer, as the global
distributors: JVZoo, Clickbank and
Warrior+Plus publish the number of

refunds next to each product.

They take action against high levels

of refunds and may stop
distributing that seller’s products.

Both the seller and the affiliates can
block further sales to people who have
asked for refunds, or can give them
another chance.

One IM seller of “$100 a day, with no
site, no product, no list..” products
announced that ‘serial refunders will
be centrally blacklisted’, indicating
that he had a specific problem with
certain buyers repeatedly asking for
refunds, taking products for free.

If not, a claim to the distributor

(JVZoo etc.) Paypal or a credit card

company will see the money returned.

mentioned a surprising problem.

He decided to clear unresponsive names
from his large lists, as they were
neither reading his emails, nor buying.

Also, autoresponder charges are based
on list size, so they were costing him
money (multimillionaires also look
after their money).

About a third of his list was removed.
As a result, this automatically

increased his bounce rate

(returned emails) as a %

of letters sent, indicating Spam

and his refund rate

as a % of letters sent.

Omar is one of AWeber and JVZoo’s

best customers and knows the

owners well. Thus, it was a
minor inconvenience, swiftly rectified.

The standard training instructs us to
prune our list (and save money).

Omar’s experience tells us this is a
risk of upsetting our statistics and
being accused of sending Spam.