Garry Desmarais:
The Internet is a powerful selling
tool.
Never before has it been easier
to start a business, be able to reach
out to literally millions of potential
customers and make your business
succeed.
The Internet also offers us new tools
to succeed.
Email
makes communications instant whether
across the street or across the globe.
Websites act as virtual storefronts,
allowing us to stay open 24/7.
Newsletters inform, educate and even
give us an occasional smile.
Yet time has taught us that there is
much more to success
than simply having a web site or using
these tools.
Recent experience has taught us that the
fundamentals of selling
haven’t changed, even if the new
selling tools are state of the art.
While these new tools may change the
function of buying,
they haven’t really changed HOW and WHY
people buy.
Here are several factors that will help
you approach people
in a way that will persuade them to buy
from YOU.
1. People aren’t ON the Internet.
They ARE the Internet.
The same rules that apply at any retail
store should apply
to your online ‘store.’
Is your site courteous and inviting?
Does your site say in clear terms that
you know your stuff
and that people will get smart answers?
Does your site offer to fulfill a
clearly defined need or desire?
Give your site a checkup today.
To be continued….
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