Your first buyer has paid into your
PayPal account and is about to download
his/her purchase.
PayPal account and is about to download
his/her purchase.
You have a chance to offer another
product to your buyer.
product to your buyer.
You will offer a more-expensive
product, called an upsale.
product, called an upsale.
This is also known as an OTO, or
One-Time Offer.
One-Time Offer.
Your sales funnel
(discussed earlier this week) will move
the buyer through a range of offers,
until the buyer stops buying.
(discussed earlier this week) will move
the buyer through a range of offers,
until the buyer stops buying.
If the buyer clicks ‘no thank you’ at
any stage, you have the option
to offer a cheaper version, or a
‘downsale’ of that product.
any stage, you have the option
to offer a cheaper version, or a
‘downsale’ of that product.
(A parallel, in fast food, is being
asked whether you want a drink with the
food that you have just ordered.)
asked whether you want a drink with the
food that you have just ordered.)
A good funnel offers the right number
and type of complementary goods to your
buyers: enough sales for you, without
the buyer feeling that the number of
offers is excessive.
and type of complementary goods to your
buyers: enough sales for you, without
the buyer feeling that the number of
offers is excessive.
Finding a buyer costs you time and
money.
money.
At the time of sale, the buyer
has a credit card in hand and has
confirmed trust in you.
has a credit card in hand and has
confirmed trust in you.
Whilst you can, and will, follow up
with later offers by email, more sales
will be made by upsales.
with later offers by email, more sales
will be made by upsales.
When somebody ‘knows, likes and trusts’
you, they are a potential buyer. The
first purchase makes them a buyer,
which is your IM goal.
you, they are a potential buyer. The
first purchase makes them a buyer,
which is your IM goal.
If you stop with the first purchase,
without building a sales funnel, you
will earn $5-$10, depending whether you
created the product, or are selling it
as an affiliate.
without building a sales funnel, you
will earn $5-$10, depending whether you
created the product, or are selling it
as an affiliate.
To move towards a
serious income, you need to offer
higher-priced products to your buyers
when they make their first purchase.
serious income, you need to offer
higher-priced products to your buyers
when they make their first purchase.
By the time the buyer sees your next
email with a product offer, he/she may
have forgotten that it was you who sold
that excellent product earlier.
email with a product offer, he/she may
have forgotten that it was you who sold
that excellent product earlier.
The UK’s best sales funnel is run by
Dean Holland and you can have access
to it:
Dean Holland and you can have access
to it:
Deans’ iPro is the Gold Standard for
‘Done for You’ services.
‘Done for You’ services.
iPro provides the sales funnel and you
provide the traffic.
provide the traffic.
Dean organizes the
sales and pays out commissions.
sales and pays out commissions.
This free video gives you the chance to
learn from the master.
learn from the master.
I follow the people who make serious
money with IM.
money with IM.
I suggest that you do too.
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