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Charles Kirkwood (US)
1. Market Domination
Failing to narrow down the market
enough. Make your market too broad and
you have a watered down message
that falls on deaf ears.
Think about this example.
You have been rear-ended by a
driverless car. Who do you call?
A lawyer who takes any case on the
planet Ghostbusters
A lawyer who only works with car
accidents A lawyer who only works with driverless
car accidents When you have the entire world at your
fingertips, you get to work with people who hyper-specialize. Your message needs to let the world
know who you work with and who you don’t. Draw a line in the sand and claim your
specialty. In case you missed this:
Better pricing = higher profits
If you have a service business, you can
earn much more from this series. Also, Mark runs a programme called
Price Consulting, and he teaches
accountants/bookkeepers how to help their customers with their pricing. Thank you for the positive response to
posts on this topic and the action taken. Please tell your friends!
Those links again:
How to build a successful bookkeeping
business (book) How to build a successful bookkeeping
business (video training programme) The Value Pricing System
The Power of Price Psychology
Monthly Mentoring
Grab them NOW and claim the true income
that you earn!
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