Mark Wickersham (UK):
The Value Pricing System
https://www.wickersham.co.uk/a/6541/wWVxKzFL
Discounting is crazy. It may bring you
in more sales, but it ruins your
profits.
Please don’t ever discount your price.
If you really feel like you want to
give a discount, there is a right way
to do it.
Don’t just reduce your prices.
Use behaviour rewards.
If you are talking to a new client and
your price is too high for them, but
you really want to win the business,
don’t discount.
Swap something.
You can give them the price they want
if they give you something in return.
You can become creative here.
You may offer them a discount if
they pay upfront, or just for using
a preferred payment method.
You could give a
discount in return for referrals.
You could ask for their information in a
format that makes your life easier when
you do the work.
Think about what the client could do to
make your life easier.
Have those things in the back of your
mind when you discuss the price with
the client.
If your price is too high
for them, you can swap something with
them.
But you should NEVER give a discount
for nothing.
Also:
Those links again:
The Value Pricing System
https://www.wickersham.co.uk/a/6541/wWVxKzFL
Effective Pricing for Accountants (book)https://www.wickersham.co.uk/a/8770/wWVxKzFL
The Power of Price Psychology
https://www.wickersham.co.uk/a/1878/wWVxKzFL
Monthly Mentoringhttps://www.wickersham.co.uk/a/7831/wWVxKzFL
The complete guide to menu pricing – NEW!
(video training programme)
https://www.wickersham.co.uk/a/8769/wWVxKzFL
How to build a successful bookkeeping
business (book)
https://www.wickersham.co.uk/a/8025/wWVxKzFL
How to build a successful bookkeeping
business (video training programme)
https://www.wickersham.co.uk/a/2009/wWVxKzFL
Grab them NOW and claim the true income
that you earn!
| Price accounting and consulting services more profitably! |
https://www.wickersham.co.uk/a/7831/wWVxKzFL Your Pricing Journey (video training programme) https://www.wickersham.co.uk/a/10139/wWVxKzFL NEW programme from the MASTER!(More of Mark!) Better pricing = higher profits If you have a service business, you can earn much more from this series. Also, Mark runs a programme called Price Consulting, and he teaches accountants/bookkeepers how to help their customers with their pricing. Thank you for the positive response to posts on this topic and the action taken. Please tell your friends! |
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