How To Write 52 Blogs Fast
Content Marketing
Mark Wickersham (UK):
The Value Pricing System
https://www.wickersham.co.uk/a/6541/wWVxKzFL
If you want to grow your firm, and if
you want to narrow down your niche by
specialising, then one of the best ways
to attract new clients is content
marketing.
You need to be creating content and
putting it out there for clients to see
to build up your positioning, build a
reputation as the expert and win new
customers.
I start by spending a day of
preparation. I brainstorm and come up
with 26 topics.
I think of all the
things I can teach, in my case I
consider what it is that accountants
and bookkeepers can teach to their
ideal markets.
I come up with 26 titles and jot down a
few bullet points of what to say for
each topic.
Usually 3 things.
I only spend one day making videos…
I spend the next day in the studio
filming the videos. Then my job is done
because I delegate and outsource the
rest.
When you are an expert, when you want
to teach people stuff, what’s important
is getting what’s in your head out as
fast as possible.
Whether that’s
through an audio file, or a video –
writing generally takes too long.
To be continued..
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Now it’s your turn!
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