| Devon:  .. Back in 2001, I started my journey as an online entrepreneur. My first few years in this industry, I spent about $40,000 jumping from program to program. And before you knew it… Bankruptcy. Yup. I was 23 years old and filing for bankruptcy because I’d tried a dozen different “make money” opportunities but none of them worked. At least, they didn’t work for me. Fast forward several years later. In 2014 a new “make money” opportunity popped up on my radar. The program opened its doors on a Monday night … By Tuesday, I’d put several thousand dollars on my credit card to go “ALL IN” By Thursday, I’d made my initial investment back… By Friday, I had made  $2,000 in profit. Four months later, I’d pocketed over $100,000 in commissions. And I was #3 on the company’s leader-board. So, here’s the question. What changed? What changed between  2001 and 2014? And what does the answer have to do the question I initially asked in this post. Here’s the answer. You see, the “problem” with most money-making programs is that 90% of the people who join,  do so without first having the  ONE CRITICAL ELEMENT necessary to succeed. Allow me to explain. Here’s how it normally works…. Step 1: You join the program Step 2: You drop $10,000… $20,000… or $30,000 to go “ALL IN” because you don’t want to miss out on any commissions Step 3: You start trying to market the program, but you’re limited as to how much you can advertise because you spent all of your money going “ALL IN” You see, the problem here is that you’ve got things backwards. You found something to sell, first… and THEN you started building and audience to sell it to. This is the problem. You should’ve done it the other way around. What you should’ve done first  was build the AUDIENCE  (i.e. your email list)… and THEN find stuff to sell them. THAT is the secret of the people at the top of the leader-boards. THAT is how I made ALL of my money back my first week (and $100,000 in four months) in the last opportunity I joined. THAT is the difference between bankrupt Devon ,and the Devon who can be on the leader-board of pretty much any company he joins. For 5 years (between 2007 and 2012) I focused on one thing. BUILDING MY EMAIL LIST (AUDIENCE) You want to know why the top income earners in these programs make as much money as they do? It’s because BEFORE they go “ALL IN” and spend 10’s of thousands of dollars to qualify for all of the commission levels; they make sure they have an audience of 20,000…30,000…50,000 people (or more) who might be interested in joining underneath them. See how that works? AUDIENCE/LIST FIRST… OPPORTUNITY SECOND! And, if I’m being 100% transparent, I’ll tell you something else… If (God forbid) any program I join gets shut down or goes away for any reason, do you think I’m that worried about it? The truth. No, I’m not. Why? Because… #1. I already made all of my money back my first week. and #2. I have a big email list and I can turn around and just join the next program or promote something else. Not that this is what I want.. I’m just being real with you. And I’ll tell you another thing…. The truth of the matter is that I’m LUCKY if out of every 100 people on my list, 1 or 2 joins my biz opp. But does that worry me? NO. Why? Because #1. When you’re dealing with 40,000 people on your list… 40 of them joining your biz opp that has a big $ component to it, can easily make you $10,000 to $40,000 (or more) your first month. and #2. I know that I can sell something else of value to the other 99 who didn’t join my opportunity. To be continued While you are waiting for the next exciting(!) installment: Devon Brown runs the Web Copy Cat ‘done-for-you’ service that you can join for $1, though you have to contribute the traffic. Web Copy Cat Click here NOW: From yesterday, in case you missed it 2017 IFRS books are ready for YOU (FREE). Collect yours at: Silvia at IFRSbox. If you are in finance and not on her FREE list (WHY NOT?): http://www.ifrsbox.com/ifrs-kit/?ap_id=Profmoscow Click the link above and sign up NOW! Here is a page of information about John Thornhill’s invite-only webinar. Please read it, click here: Dean Holland This free video gives you the chance to learn from the master. Click here Omar Martin is one of the best sales funnel designers. Enjoy this FREE video of Omar Martin’s many sales techniques: Omar’s IM Clinic Check it out here: http://jvz1.com/c/593801/253137 View John Thornhill’s John Thornhill’s Product Creation Workshop Click here: https://jvz1.com/c/593801/131029 is a recording of the complete building of products from nothing over eight one-hour videos . It complements his longer one-year course, adding more than enough value for me to buy both courses. It is currently at 90% discount. I have assembled a $1,750 bonus  package for you if you buy  Michael Cheney ‘s 7-Figure Franchise  (The Complete Michey Cheney!) Jump start your IM business with the complete works of a leading UK internet marketer with a global reputation: This is the best compilation of his work and the only external course material John Thornhill endorses on his excellent Partnership To Success program (on which I am privileged to be a student). It will make you serious money. Check it out here: 7-Figure Franchise Click here: http://bonuscrate.com/g/2830/14462/ Please have a look at my bonuses, which I have sourced to complement Michael’s top product. He gives you all his tools that support his $million IM business. You can use them to kickstart and build you business, even if you are  just starting. Full training is given. My guest post on 3 top IM blogs:  Scams and Limited MarketsPLEASE SHARE IT! John Thornhill, Dave Nicholson and  Michael Cheney: Enjoy! 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