|
Mark Wickersham (UK):
Why you should never answer the price
question… with the price When someone asks you the price
question I have one piece of advice for you. Never answer it with the price.
So you have to do things a little
differently. Communicate the value
Instead of revealing that price early
in the conversation you have to first build up the value. That means properly
communicating both the value of what you do, the benefit to the consumer and the end result. You need to set that
all up before you even thing about revealing the price. Go for contrast
Another useful tool is the Contrast
Principle. This means not revealing the price before you’ve created some contrast first. Price psychologists tell us we are
clueless about price. We don’t know the price of anything.
And that means we are unable to judge.
There is no science behind it.
Instead when you reveal a price a
customer compares that with something else to see if it seems like the right price or not. The trouble is that without using the
Contrast Principle that seems expensive. So don’t rush in with the
price. Instead, build up the value and create some contrast. And then give your price. You’ll notice the difference in the
reaction you get. NEW programme from the MASTER! (More of Mark!)
Better pricing = higher profits
If you have a service business, you can
earn much more from this series. Also, Mark runs a programme called
Price Consulting, and he teaches
accountants/bookkeepers how to help their customers with their pricing. Thank you for the positive response to
posts on this topic and the action taken. Please tell your friends!
Those links again:
The Value Pricing System
Effective Pricing for Accountants (book)
The Power of Price Psychology
Monthly Mentoring
The complete guide to menu pricing – NEW!
(video training programme) How to build a successful bookkeeping
business (book) How to build a successful bookkeeping
business (video training programme) Grab them NOW and claim the true income
that you earn!
|
WORDWRAP
Use mine free as often as you want!
Over 53% of ALL emails are now opened
on mobile devices, so if your emails
are not optimized for mobile devices,
then you’re missing out BIG TIME and at
risk!
on mobile devices, so if your emails
are not optimized for mobile devices,
then you’re missing out BIG TIME and at
risk!
WordWrap is a wonderfully-simple FREE
tool that allows you to wrap your text
so that your emails can be viewed on
mobile devices correctly.
tool that allows you to wrap your text
so that your emails can be viewed on
mobile devices correctly.
If you would like your very own
BRANDABLE version of this tool, with
YOUR OWN affiliate links and adverts,
then check out the BRANDABLE version.
BRANDABLE version of this tool, with
YOUR OWN affiliate links and adverts,
then check out the BRANDABLE version.
Click
Get Your Own Brandable Version of
Word-Wrap!
on the page:
Get Your Own Brandable Version of
Word-Wrap!
on the page:
or
Use mine free as often as you want!
Leave A Response