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Hack #4: How-To’s Formulas work for a reason. They fit
the mental schema of what people expect. No need to reinvent the wheel when the
wheel works just fine, thank you very much. In the same study of the most preferred
headline formats online, the good old How-To came in at number 2. ‘How to Create High-ROI Ad Campaigns
that Target Multiple Segments’ How-To’s also help us solve problems.
Literally. We’re confronted with a time-consuming,
expensive, or complex problem. And the How-To headline promises to be our salvation; offering us a way out by walking us through a solution step-by-step. How-tos are one of the oldest headline
formats, too. Just check out this example from over two decades ago, courtesy of Swiped.co: ‘How to avoid mistakes in English.’ And this well-executed modern example: ‘How to Build an Unstoppable Business
-Marketing Funnels’ To be continued.
Are you serious about IM?
Please have a look at one, or both, of
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Devon Brown runs the Web Copy Cat
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Dean Holland
This free video gives you the chance to
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From yesterday, in case you missed it
Silvia at IFRSbox.
If you are in finance and not on her FREE list (WHY NOT?): John Thornhill’s
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You can use them to kickstart and
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Here is a page of information
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Omar Martin is one of the best
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Enjoy this FREE video of
Omar Martin’s many sales
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John Thornhill, Dave Nicholson and
Michael Cheney:
Enjoy!
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