|
Hack #7: The Cliffhanger Conversion Rate Experts wanted to
better position a
software landing page. The final result was
$1 million+ in new revenue.
And the path to the outcome was also instructive. One of the very first things they
wanted to do was inject more credibility into their offer. Specifically, by ‘elevating’ the
successful brands Moz had helped in previous years in order to boost the perceived value of their service. Their initial headline was a
lackluster, “Improve your traffic and
rankings with an SEO moz PRO Membership!”. Hmm… Right?
Instead, Conversion Rate Experts
flipped it around to: “When eBay, Disney, and Marriott need SEO help, here’s what they do…” This is a cliffhanger;
pulling back the
curtain just enough to get you interested. But stopping just short, in
order to get you to keep reading. It piques your interest by creating an
open loop. A little gap in your expectations that now have to be filled. Conclusion Yellow journalism isn’t new.
Clickbait isn’t
new. We’ve been using the same tricks for decades. Nearly a century even. The problem is noise. Same as it ever was.
Your antidote (beyond the image)
is the headline. Testimonials,
numbered value props,
shortcut lists, classic how-tos, negativity, questions, and cliffhangers
are anything but new. Yet that’s why they work. They’ve all been around the block.
Battle-tested and honed. That means they may not be very exciting. But they do have
one compelling benefit…
They work. Today, tomorrow, and another
decade from now. Are you serious about IM?
Please have a look at one, or both, of
the following webinars to see the experts:
Dean Holland
This free video gives you the chance to
learn from the master. Click here
Devon Brown runs the Web Copy Cat
‘done-for-you’ service that you can
join for $1, though you have to contribute the traffic. Web Copy Cat
Click here NOW:
From yesterday, in case you missed it
Silvia at IFRSbox.
If you are in finance and not on her FREE list (WHY NOT?): John Thornhill’s
Product Creation Workshop
Click here: https://jvz1.com/c/593801/131029 is a recording of the complete building of products from nothing over eight one-hour videos . It complements his longer one-year
course, adding more than enough value for me to buy both courses. It is currently at 90% discount. I have assembled a $1,750 bonus
package for you if you buy
Learn from the best:
Michael Cheney ‘s 7-Figure Franchise
(The Complete Michey Cheney!)
Jump start your IM business with the
complete works of
a leading UK internet marketer with a global reputation: This is the best compilation of his
work and the only external course material John Thornhill endorses on
his excellent Partnership To Success
program (on which I am privileged
to be a student).
It will make you serious money.
Check it out here: 7-Figure Franchise Click here: http://bonuscrate.com/g/2830/14462/ Please have a look at my bonuses,
which I have sourced to complement Michael’s top product. He gives you all his tools that support
his $million IM business.
You can use them to kickstart and
build you business, even if you are
just starting. Full training is given.
Here is a page of information
about John Thornhill’s
invite-only webinar. Please read it:
Omar Martin is one of the best
sales funnel designers.
Enjoy this FREE video of
Omar Martin’s many sales
techniques: Omar’s IM Clinic Check it out here:
http://jvz1.com/c/593801/253137 View John Thornhill’s
My guest post on 3 top IM blogs: Scams and Limited MarketsPLEASE SHARE IT!
John Thornhill, Dave Nicholson and
Michael Cheney:
Enjoy!
Please ask your friends to sign up for
this letter at |
Thank you.
Leave A Response