Internet Marketing –Glossary – 3

GLOSSARY Omar Martin (US)
These are commonly used
terms in the internet
marketing space and we advise that you
have a good understanding of the
definitions.

Feel free to Google them for

more info. When it comes to learning

new stuff Google is your friend.

High Ticket ​- this typically refers to
the price of an item being offered for
sale on a website. Opinions
vary on what constitutes “high” ticket,
but it is generally accepted that any
product sold for more that
$1000 is high ticket.

Automated ​- a process or facility that
makes an operation largely automatic.
Support ​- this refers to help in
various forms, (email, phone, in
person) from a vendor to insure that a
customer is satisfied with his/her
purchase.

Affiliate ID​ – this is the number
assigned to every JVZoo user for the
purpose of tracking sales,
referrals and other pertinent metrics
associated with affiliate promotion.

Cold Traffic ​- this refers to web
traffic that is unaware, unsuspecting
or otherwise unknowing of the
information being presented to them on
a particular website they are visiting.
Cold traffic has not been
pre-marketed to and has a very low
propensity to buy in comparison to
targeted traffic.

Dynamic Page​ – denoting or relating to
web pages that update frequently or are
generated according
to an individual visitors behavior on
page.

JV Approval ​- when an affiliate wants
to promote a product they typically
have to request permission
from the vendor or “apply to promote”
the product. This process is referred
to as jv approval and is
difficult for newbies with little or no
sales history on JVZoo.

Marketing Material​ – these are the
digital items used by vendors and
affiliate to raise awareness about
a product they are promoting so that
they can attract customers and make
sales. Marketing material
include email copy, blog posts, ad
creatives, ad copy, articles, images,
banners and any other digital
asset that can be used to attract
attention and get clicks online.

Split Test ​- this is when a vendor or
affiliate gathers performance data on 2
or more methods for
making conversions in efforts of
optimizing a sales funnel or marketing
process.
Focus Group​ – a demographically
diverse group of people assembled to
participate in a guided
discussion or trial of a particular
product before it is launched, or to
provide ongoing feedback on such

Bonuses​ – these are digital products
like ebooks, reports and software given
away for free as an
incentive to get a prospect to purchase
a product through your affiliate link.

PLR ​- Private Label Rights – this
acronym refers to any products where
the creator has given you
permission to modify and or do with the
content whatever you wish (or whatever
the specific rights for
that procust allow) Generally speaking,
PLR products can be repurposed, resold
and used however the
customer wants to use them.

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