Internet Marketing – Is doubling your price ripping the client off? -2

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February 5, 2019

Mark Wickersham (UK)
Almost every
time I share stories of how firms using
my techniques are able to double – or
even treble – their prices, someone in
the group will say,
“But Mark, if I’m
charging double what the firm down the
road is, aren’t I ripping my clients off?”
The answer I always give is:
Absolutely not!
Why? There are three main reasons:
2: The power of three
As long as you’ve been following my
advice, you’ll already be giving
clients a choice by offering three
pricing options.
That way, if they
decide to choose the most expensive,
it’s entirely up to them.
3: Most people’s prices are way too low
The third reason is, I think, even more
important.
I know from my research that
most accounting professionals are too
cheap.
And, when we price too low, we
have to make compromises.
Sometimes
this means we end up making less money,
or working longer hours.
Other times, though, we end up
cutting corners. Not because we want
to, but simply because
we’re up against the clock and need to
get the job done. As a result, we miss
opportunities to add value.
To be continued….
Also:
Those links again:
Effective Pricing for Accountants (book)
The complete guide to menu pricing – NEW!
(video training programme)
How to build a successful bookkeeping
business (book)
How to build a successful bookkeeping
business (video training programme)
Grab them NOW and claim the true income
that you earn!
Price accounting and consulting
services more profitably!
Your Pricing Journey (video training programme)

NEW programme from  the MASTER!

(More of Mark!)
Better pricing = higher profits 
If you have a service business, you can
earn much more from this series.
Also, Mark runs a programme called
Price Consulting, and he teaches
accountants/bookkeepers how to help
their customers with their pricing. 
Thank you for the positive response to
posts on this topic and the action taken.
Please tell your friends!
Silvia at IFRSbox.
If you are in finance and not on her
FREE list (WHY NOT?):

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