Internet Marketing – Is doubling your price ripping the client off? -3

A prime example, and one which I often
look at in more depth in workshops, is
the way UK accountants incorporate
businesses.

(By incorporate I mean the
way accountants take a sole trader and
– as long as there are benefits such as
tax advantages – move them to a
corporate structure.)

What I’ve found
is that the prices they charge for this
are crazily cheap, on average

£200 -£400.

In contrast, firms I work with
charge four- or five-figure sums for
the same process.

Again, some of you might think, “But if
one firm will do it for £300, while
others charge £2000, they must be
ripping clients off.”

Again, the answer is, ‘no’.

I genuinely believe that the
cheaper firms are in danger of being
negligent.

In the case of
incorporations, for example, there are
at least twenty different things we
need to consider if we’re going to do
the job properly and give the right
advice.

The problem is we don’t always
recognise the importance of what we do.
But, when I explore these twenty things
in seminars, everyone agrees they
couldn’t possibly consider them all for
£300.

That’s why we owe it to our
clients to be expensive.

They deserve a Rolls-Royce service

– and we need to allow enough time

in our budget to provide one.