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Mark Wickersham (UK)
Why the first number in your price is
the most essential This is a principle I refer to as left
digit management. And it’s one that I believe can be even more powerful than the power of 9 – a commonly used price psychology method. In the power of 9 you should always
consider using a price that ends in a 9 because it will encourage more conversions. So instead of using £390 or $390 as a price for example you use £389 or $389. It may only be a pound or dollar
difference but the impact of the power of 9 means that more people will buy. The power of the first digit
Apply a similar principle to the first
digit however, and the impact is even more powerful. Say in this instance the
price is £400 (or $400). Test it at
£399 (or $399) and again – although it’s only a pound or a dollar difference the perception is an even greater difference than the previous example and therefore more clients are likely to convert. In my training program I take you
through more than 25 different techniques that you can use to ensure your price seem fairer and get more people saying yes. (More of Mark!)
Better pricing = higher profits
If you have a service business, you can
earn much more from this series. Also, Mark runs a programme called
Price Consulting, and he teaches
accountants/bookkeepers how to help their customers with their pricing. Thank you for the positive response to
posts on this topic and the action taken. Please tell your friends!
Those links again:
Effective Pricing for Accountants (book)
Monthly Mentoring
The complete guide to menu pricing – NEW!
(video training programme) How to build a successful bookkeeping
business (book) How to build a successful bookkeeping
business (video training programme) The Value Pricing System
Grab them NOW and claim the true income
that you earn!
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