Internet Marketing – LinkedIn the hard way ! -2

Dear {!firstname_fix},
Foreigners who need a Russian
accounting firm.
This was my first use of LinkedIn.
It came to an end (unless you know of
somebody we can help) when LinkedIn
was blocked for almost 2 years in
Russia.
During that period, 80% of the
Russian-based expatriots left the country.
The oil price fell, the Rouble fell and
most  ex-pats have $-priced contracts.
This doubled their cost to local (Rouble))
firms, so contracts were not renewed.
The expats are my potential clients, so
this hit hard.
My connections continue to grow and
have reached over 13,000
without further action from me.
About 20 people a week connect with me
mostly to use my contacts to build
their lists.
A new opportunity came when I started
to absorb Mark Wickersham’s work on
pricing for accountants.
I promoted his work and products
through my email letters and blog.
This became very popular and
I continue to introduce more people to
his work.
In LinkedIn, I found that there is at
least one group of bookkeepers
who often have pricing problems.
I would receive emails from LinkedIn
identifying new threads.
Free traffic is mostly based on contact
through social media
(which I had previously totally
ignored)
.
So, I decided to respond to a few
threads, when pricing was an issue
and gave links to Mark’s work.
I found most of the threads very
negative, though a few professionals
provided help.
Most were complaining that they had set
up in business only to find that their
prices were undercut by novices and
automation.
They seemed to think that, by moaning,
competition would disappear. There was
little sign that they were going to add
more value to their clients to increase
income.
I posted to the threads and when my
post disappeared at the top of the page, I
would write another one.
Over 2,000 readers clicked my links to
Mark’s products, so I was pleased that
I was offering solutions.
The problem is that absolutely none of
them bought anything. I checked with
Mark and he confirmed that his system
was working. (I had secured sales with
him before, so the system had worked for
me.)
On LinkedIn, I had attracted problem
solvers, but not buyers.  
LinkedIn no longer sends me emails
identifying new threads from that
group.
Maybe they have moved onto other things.
You are advised by gurus to post 4
times a day on social media to collect free
traffic.
How you do that with a day job is
unclear to me.
The internet is critical for my lecturing
work,providing me with a global reach for
material and news.
Social media has much less interest
for me. I rarely wish to contact the
world, just specific people.
My LinkedIn experience has, so far,
avoided its paid services. Maybe my
next campaign will include those.
In case you missed this:
I have a request :
Please make time to view this
free webinar from my mentor,
John Thornhill:

Product Creation Workshop

https://jvz7.com/c/593801/305413

Please make time to watch this!

We have been recently reviewing the

Easiest System Ever and its demo:

This is a done-for-you system to save
you time in setting up your business.
In contrast,

Product Creation Workshop

https://jvz7.com/c/593801/305413

is a more hands-on system, helping you
build your business with your own products.
You will see that you need to do this to
have a more competitive IM business.
This webinar provides a comprehensive
view of the IM business from a master
practitioner.
This is the path I am taking
to build my IM business. I want you to
see it, even if you prefer the
done-for-you approach.
I have invested in both.
Which is your best path to IM success?

Product Creation Workshop

https://jvz7.com/c/593801/305413

Please make time to watch this!

(More of Mark!)

Better pricing = higher profits 
If you have a service business, you can
earn much more from this series.
Also, Mark runs a programme called
Price Consulting, and he teaches
accountants/bookkeepers how to help
their customers with their pricing. 
Thank you for the positive response to
posts on this topic and the action taken.
Please tell your friends!
Those links again:
Effective Pricing for Accountants (book)
The complete guide to menu pricing – NEW!
(video training programme)
How to build a successful bookkeeping
business (book)
How to build a successful bookkeeping
business (video training programme)
Grab them NOW and claim the true income
that you earn!
Price accounting and consulting
services more profitably!
Silvia at IFRSbox.
If you are in finance and not on her
FREE list (WHY NOT?):

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