Internet Marketing – Losing customers? – 2

This relates to a website host I used a
year ago.
The idea and process can apply to
your online and offline businesses.
Losing customers, that have cost us a
lot to find and satisfy,
is bad for business.
This firm decided to regain
some of those customers:
‘As you may know, we sent out a survey
a few days back to you along with some
of the other past members.
The response was far greater than
we could have anticipated
and I want to thank
everyone for their feedback. It has
been exceptionally helpful. 🙂
Your opinions on
“where we lack” got us
discussing a few things
in relation to
how we can make things better,
and in many cases,
how we have already changed
since you were a member.  
In fact, in the past year alone
we have changed
vastly (for the better), and the
upcoming year is
shaping up to be our
most productive, innovative and
successful years

yet for the members.’

So, the firm claims to have improved
and that it has been listening and
reacting to the responses of its lost
customers.
It admits that it has recognized
that it has shortcomings,
which it has been discussing.
This is a delicate exercise as it has
failed with these people in the past.
If the customer returns and the firm
fails again, the customer will be lost
forever.
This exercise did provide some
uncomfortable answers but,
if it brings back customers,
it will probably be worth it.

To be continued

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