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Garry Desmarais (Canada):
So how do you get off the proverbial
merry-go-round and become an “exclusive” instead of an “ordinary, run of the mill?” You expand your market by diversifying
into other business categories
with the product you already have.
Let’s look at an example. Joe’s Email
Mania software has been on the market for 6 months. He has banner ads at marketing
sites, he publishes an ezine every two weeks, he has reciprocal links with complimentary sites, he’s doing OK, but not spectacular. Suddenly, Joe gets an idea.
What if he marketed his
software to accountants!
No, Joe is not crazy, read on.
Most accountants are great at what they
do. Number crunching. But accountants are typically not marketers. Why should they be? They’re accountants. But they NEED
marketing in order to get new customers and continue growing their businesses, the same as you and I. So Joe goes surfing, he visits a few
accounting sites and gets an overview of the industry. Joe is very excited and interested in introducing his Email Mania software to this
market, so he emails a couple of accountants to see how they promote themselves. To be continued…..
In case you missed this:
I have a request :
Please make time to view this
free webinar from my mentor,
John Thornhill:
Product Creation Workshop https://jvz7.com/c/593801/305413 Please make time to watch this! We have been recently reviewing the Easiest System Ever and its demo: This is a done-for-you system to save
you time in setting up your business.
In contrast,
Product Creation Workshop is a more hands-on system, helping you
build your business with your own products.
You will see that you need to do this to
have a more competitive IM business.
This webinar provides a comprehensive
view of the IM business from a master
practitioner.
This is the path I am taking
to build my IM business. I want you to
see it, even if you prefer the
done-for-you approach.
I have invested in both.
Which is your best path to IM success?
Product Creation Workshop Please make time to watch this! (More of Mark!) Better pricing = higher profits
If you have a service business, you can
earn much more from this series. Also, Mark runs a programme called
Price Consulting, and he teaches
accountants/bookkeepers how to help their customers with their pricing. Thank you for the positive response to
posts on this topic and the action taken. Please tell your friends!
Those links again:
The Value Pricing System
Effective Pricing for Accountants (book)
The Power of Price Psychology
Monthly Mentoring
The complete guide to menu pricing – NEW!
(video training programme) How to build a successful bookkeeping
business (book) How to build a successful bookkeeping
business (video training programme) Grab them NOW and claim the true income
that you earn!
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WORDWRAP
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Over 53% of ALL emails are now opened
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risk!
on mobile devices, so if your emails
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WordWrap is a wonderfully-simple FREE
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tool that allows you to wrap your text
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