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Mark Wickersham (UK):
Why identifying your ideal client
should be step 1 of your marketing strategy When you want to really grow a business
then a marketing strategy is key to attract new clients and more work. But it’s an involved process that can get complicated. Instead first there is a basic, and
what I believe, most important step to take. You need to identify your ideal client. When I started my accounting firm back
in 1996 I was simply focused on growing the size of my firm by getting as many clients as I could. Two and a half
years in and my business was a mess. I didn’t make any money. I had cash flow problems and I had way too many clients to manage effectively. And, as well as having too many, those
I did have were a mixed bag. Some were good, some were bad and some were downright awful. I had taken on lots of poor quality clients simply because I thought growing my business was about numbers – about scale. And I wasn’t alone.
NEW programme from the MASTER! What you will learn
Here are some of the things you will
discover and master: Your 3 strategic pricing options,
The 2 critical decisions you must make
when building your pricing strategy, The importance of little things and how
they can help you charge 20% more, The fundamental problems with
time-based pricing, What accountants are really selling…
and how that transforms your thinking, Why fixed pricing is not value pricing…
and why this holds some accountants back, 7 different ways of pricing more
profitably, -And much more
Starting with the foundations, you will
soon move onto strategy and then the 7-step “fastest way to double profit” formula. Your Pricing Journey (video training programme)
Click here:
CHECK IT OUT NOW (or remain underpaid for work!) (More of Mark!) Better pricing = higher profits
If you have a service business, you can
earn much more from this series. Also, Mark runs a programme called
Price Consulting, and he teaches
accountants/bookkeepers how to help their customers with their pricing. Thank you for the positive response to
posts on this topic and the action taken. Please tell your friends!
Those links again:
The Value Pricing System
Effective Pricing for Accountants (book)
The Power of Price Psychology
Monthly Mentoring
The complete guide to menu pricing – NEW!
(video training programme) How to build a successful bookkeeping
business (book) How to build a successful bookkeeping
business (video training programme) Grab them NOW and claim the true income
that you earn!
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