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Mark Wickersham (UK):
Why identifying your ideal client
should be step 1 of your marketing strategy When you want to really grow a business
then a marketing strategy is key to attract new clients and more work. But it’s an involved process that can get complicated. But how do you decide who your ideal
client is?
Firstly create a list of all your
current clients.
Now work out which of these you enjoy
working with the most. Who are the best clients on that list? This shouldn’t
just be about those that pay you the most and are the most profitable for you. It should also be about who are the most enjoyable to work with. From that those two steps you can begin
to create an ideal client profile. Share the knowledge
Once you’ve come up with your ideal
client and defined their key characteristics make sure you put it into writing and share it with your team so they know your ideal client profile too. Now you know exactly who you want to
target to attract as clients then next you need to build that into your marketing. Think about the sorts of
message that client profile requires. What will attract them to you? Consider
how you will identify and target more of the same who fit that profile and start work on attracting them. To be continued ….
NEW programme from the MASTER! What you will learn
Here are some of the things you will
discover and master: Your 3 strategic pricing options,
The 2 critical decisions you must make
when building your pricing strategy, The importance of little things and how
they can help you charge 20% more, The fundamental problems with
time-based pricing, What accountants are really selling…
and how that transforms your thinking, Why fixed pricing is not value pricing…
and why this holds some accountants back, 7 different ways of pricing more
profitably, -And much more
Starting with the foundations, you will
soon move onto strategy and then the 7-step “fastest way to double profit” formula. Your Pricing Journey (video training programme)
Click here:
CHECK IT OUT NOW (or remain underpaid for work!) (More of Mark!) Better pricing = higher profits
If you have a service business, you can
earn much more from this series. Also, Mark runs a programme called
Price Consulting, and he teaches
accountants/bookkeepers how to help their customers with their pricing. Thank you for the positive response to
posts on this topic and the action taken. Please tell your friends!
Those links again:
The Value Pricing System
Effective Pricing for Accountants (book)
The Power of Price Psychology
Monthly Mentoring
The complete guide to menu pricing – NEW!
(video training programme) How to build a successful bookkeeping
business (book) How to build a successful bookkeeping
business (video training programme) Grab them NOW and claim the true income
that you earn!
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