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Mark Wickersham (UK):
Why identifying your ideal client
should be step 1 of your marketing strategy When you want to really grow a business
then a marketing strategy is key to attract new clients and more work. But it’s an involved process that can get complicated. Exiting non-ideal clients
Of course once you’ve found your ideal
clients – the ones that make you happy – you also need to consider what to do with those that don’t. It’s only natural that you will want to
get rid of the clients that don’t fit your ideal profile. But how? You can’t afford to lose them all in
one go so how do you prune the non-ideal to concentrate on the ideal? I heard a great story a few years ago.
It was from a firm that had the same problem but had a simple solution. Every time they signed up a new client
that fitted their ideal client profile they celebrated by sacking two other clients. It meant that bit-by-bit they
improved their client base. They expanded with the right clients
not the wrong ones. Wishing you every success on your
pricing journey! NEW programme from the MASTER! (More of Mark!)
Better pricing = higher profits
If you have a service business, you can
earn much more from this series. Also, Mark runs a programme called
Price Consulting, and he teaches
accountants/bookkeepers how to help their customers with their pricing. Thank you for the positive response to
posts on this topic and the action taken. Please tell your friends!
Those links again:
The Value Pricing System
Effective Pricing for Accountants (book)
The Power of Price Psychology
Monthly Mentoring
The complete guide to menu pricing – NEW!
(video training programme) How to build a successful bookkeeping
business (book) How to build a successful bookkeeping
business (video training programme) Grab them NOW and claim the true income
that you earn!
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