Steven Kuhn:
BUNDLING AND VALUE STACKING:
END DISCOUNTING MADNESS AND MAKE TONS
MORE MONEY BY STACKING VALUE INSTEAD
• Bundling is simply the process of
grouping together certain products to
create ‘packages’ which are then sold to
clients.
When you do this, you
completely eliminate the
biggest complaint small business owners
have these days… competing on price.
• The real key to success in marketing
is to offer more value than your
competition.
Prospects will pay twice the price if
they believe they’re receiving four
times more value.
• STOP discounting!!
• Instead, innovate your business so
you offer more value than your
competition, even if
that means increasing your price.
When you discount your price, you lose
the full value of every dollar you discount.
Bundling increases the perceived value so
prospects buy more.
To be continued…
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