Mark Wickersham (UK): The Value Pricing System
https://www.wickersham.co.uk/a/6541/wWVxKzFL
Making the middle option top choice I often talk about menu pricing and the power of three.
It’s truly powerful stuff. It’s the fact that when faced
with three options people tend to
gravitate towards the middle option.
So, if you want most people to go for
the middle option think about the
visual element – and balance the ticks
and crosses accordingly.
It doesn’t have to be that those
extra features are
that valuable in themselves.
The power of the visual element – i.e.
a column that has lots of ticks
compared to an entry level option that
might have only three or four ticks but
lots of crosses – will be enough.
Also: Those links again:The Value Pricing System
https://www.wickersham.co.uk/a/6541/wWVxKzFL
Effective Pricing for Accountants (book)
https://www.wickersham.co.uk/a/8770/wWVxKzFL
The Power of Price Psychology
https://www.wickersham.co.uk/a/1878/wWVxKzFL
Monthly Mentoring
https://www.wickersham.co.uk/a/7831/wWVxKzFL
The complete guide to menu pricing – NEW!
(video training programme)
https://www.wickersham.co.uk/a/8769/wWVxKzFL
How to build a successful bookkeeping
business (book)
https://www.wickersham.co.uk/a/8025/wWVxKzFL
How to build a successful bookkeeping
business (video training programme)
https://www.wickersham.co.uk/a/2009/wWVxKzFL
Grab them NOW and claim the true income
that you earn!
| Price accounting and consulting services more profitably! |
| https://www.wickersham.co.uk/a/7831/wWVxKzFL Your Pricing Journey (video training programme) https://www.wickersham.co.uk/a/10139/wWVxKzFL NEW programme from the MASTER!(More of Mark!) Better pricing = higher profits If you have a service business, you can earn much more from this series. Also, Mark runs a programme called Price Consulting, and he teaches accountants/bookkeepers how to help their customers with their pricing. Thank you for the positive response to posts on this topic and the action taken. Please tell your friends! Silvia at IFRSbox. If you are in finance and not on her FREE list (WHY NOT?): http://www.ifrsbox.com/ifrs-kit/?ap_id=Profmoscow |
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