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 The I in FIGS is a bluff from the 
seller and is more abstract than the other letters. The seller wants to sell the product,  
of course, 
but does not want to appear desperate, or cede more discounts or bonuses. The I in FIGS is INDIFFERENCE.  
Omar and Melinda Martin  
cover FIGS in depth in 
their IM Clinic You will learn a lot about IM just from the 
promotional video (no commitment to buy): Click here: 
http://jvz1.com/c/593801/253137 Omar gives the example of TeleShops, 
selling products one after another on your TV, or computer. 
For Indifference, the presenter 
provides some testimonials of happy product buyers, but then moves 
onto another product before all of the units of the current product have been sold. The message is that these people (like 
you) have bought it. You can buy it if you wish, 
but if it is not for you, we 
will move on, without tears. As the original product disappears from 
their screen, viewers can feel a 
fear of loss 
(time is running out, discussed previously). 
To be continued.. 
In case you missed this: 
I have a request : 
Please make time to view this 
free webinar from my mentor, 
John Thornhill: 
Product Creation Workshop https://jvz7.com/c/593801/305413 Please make time to watch this! We have been recently reviewing the Easiest System Ever and its demo: This is a done-for-you system to save 
you time in setting up your business. 
In contrast, 
Product Creation Workshop is a more hands-on system, helping you 
build your business with your own products. 
You will see that you need to do this to 
have a more competitive IM business. 
This webinar provides a comprehensive 
view of the IM business from a master 
practitioner. 
This is the path I am taking 
to build my IM business. I want you to 
see it, even if you prefer the 
done-for-you approach. 
I have invested in both. 
Which is your best path to IM success? 
Product Creation Workshop Please make time to watch this! (More of Mark!) Better pricing = higher profits  
If you have a service business, you can 
earn much more from this series. Also, Mark runs a programme called 
Price Consulting, and he teaches 
accountants/bookkeepers how to help their customers with their pricing. Thank you for the positive response to 
posts on this topic and the action taken. Please tell your friends! 
Those links again: 
The Value Pricing System 
Effective Pricing for Accountants (book) 
The Power of Price Psychology 
Monthly Mentoring 
The complete guide to menu pricing – NEW! 
(video training programme) How to build a successful bookkeeping 
business (book) How to build a successful bookkeeping 
business (video training programme) Grab them NOW and claim the true income 
that you earn! 
 
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