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The I in FIGS is a bluff from the
seller and is more abstract than the other letters. The seller wants to sell the product,
of course,
but does not want to appear desperate, or cede more discounts or bonuses. The I in FIGS is INDIFFERENCE.
Testimonials (recommendations) are a
very strong persuasion tool (if the viewer believes them). They bridge the gap between you
(worried about whether the product will work for you) and the expert presenter (it will work for him/her, but I do not have his/her technical skill or expertise). IM sellers publish and film
testimonials where possible, using newbies to explain how easy and profitable the product is. The sellers present themselves as
indifferent, but by sending you emails
on the product daily, or more frequently,
they seem to care.
When you know they are using an
auto responder, you know that the messages are being sent to many readers, not just you. In short, being indifferent is a
‘take it or leave it’ stance
for the seller.
You do your best to persuade your
readers, but you have other products coming along soon, so rejection is not terminal. In case you missed this:
I have a request :
Please make time to view this
free webinar from my mentor,
John Thornhill:
Product Creation Workshop https://jvz7.com/c/593801/305413 Please make time to watch this! We have been recently reviewing the Easiest System Ever and its demo: This is a done-for-you system to save
you time in setting up your business.
In contrast,
Product Creation Workshop is a more hands-on system, helping you
build your business with your own products.
You will see that you need to do this to
have a more competitive IM business.
This webinar provides a comprehensive
view of the IM business from a master
practitioner.
This is the path I am taking
to build my IM business. I want you to
see it, even if you prefer the
done-for-you approach.
I have invested in both.
Which is your best path to IM success?
Product Creation Workshop Please make time to watch this! (More of Mark!) Better pricing = higher profits
If you have a service business, you can
earn much more from this series. Also, Mark runs a programme called
Price Consulting, and he teaches
accountants/bookkeepers how to help their customers with their pricing. Thank you for the positive response to
posts on this topic and the action taken. Please tell your friends!
Those links again:
The Value Pricing System
Effective Pricing for Accountants (book)
The Power of Price Psychology
Monthly Mentoring
The complete guide to menu pricing – NEW!
(video training programme) How to build a successful bookkeeping
business (book) How to build a successful bookkeeping
business (video training programme) Grab them NOW and claim the true income
that you earn!
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