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S in FIGS is Scarcity
Applying it to IM is difficult, as
electronic products that we sell can be reproduced practically without limit. IM is a world of abundance. An affiliate proclaiming that he/she
has agreed a discount with the product creator for only 100 products, will not be believed. Webinars normally have a limited number
of spaces. ‘Sign up before the limited number of places are gone. There will be no replay.’ If you prefer live webinars, this may
motivate you. If I see ‘no replay’, I do not believe
it and mistrust the author. There will be one. If not, I will not have missed much. I
am invited to a number of live webinars at 3.00 in the morning (Moscow Time). I wait for the replay.
Scarcity is relevant when personal
training is involved. The expert offering training will
automate lessons
by video, audio and ebooks, as well as webinars. There is still a need to
provide one-to-one training (either on call, or as a block) to be credible. This limits the number of students that can be successfully handled. For popular courses, with
John Thornhill, Omar Martin and
Michael Cheney, access to them
is a key selling
point and none disappoint. (John has mentioned to me that bonus
offers of Skype calls and similar actually result in many fewer calls than those who take the bonus.) In summary, fear of loss
(time is running out)
is more believable than scarcity (quantity running out) in IM. However, scarcity (or false
security) is still used in a number of IM offers. FIGS is a set of tools to use in your marketing. High ticket – Michael Cheney
Commissionology Click here:
https://jvz1.com/c/593801/254981 comprises Michael’s complete emails, with a licence to copy and paste them. All of his future emails are included in the deal. John Thornhill, reports making more
than $80,000 this year, just from copying and pasting Michaels’ emails. To be continued
In case you missed this:
I have a request :
Please make time to view this
free webinar from my mentor,
John Thornhill:
Product Creation Workshop https://jvz7.com/c/593801/305413 Please make time to watch this! We have been recently reviewing the Easiest System Ever and its demo: This is a done-for-you system to save
you time in setting up your business.
In contrast,
Product Creation Workshop is a more hands-on system, helping you
build your business with your own products.
You will see that you need to do this to
have a more competitive IM business.
This webinar provides a comprehensive
view of the IM business from a master
practitioner.
This is the path I am taking
to build my IM business. I want you to
see it, even if you prefer the
done-for-you approach.
I have invested in both.
Which is your best path to IM success?
Product Creation Workshop Please make time to watch this! (More of Mark!) Better pricing = higher profits
If you have a service business, you can
earn much more from this series. Also, Mark runs a programme called
Price Consulting, and he teaches
accountants/bookkeepers how to help their customers with their pricing. Thank you for the positive response to
posts on this topic and the action taken. Please tell your friends!
Those links again:
The Value Pricing System
Effective Pricing for Accountants (book)
The Power of Price Psychology
Monthly Mentoring
The complete guide to menu pricing – NEW!
(video training programme) How to build a successful bookkeeping
business (book) How to build a successful bookkeeping
business (video training programme) Grab them NOW and claim the true income
that you earn!
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