Mark Wickersham (UK):
The Value Pricing System
https://www.wickersham.co.uk/a/6541/wWVxKzFL
(Also, essential for Internet Marketing)
When someone buys from you they are in
buying mode. They want to purchase.
Which means they are also at the most
receptive stage to buying more from
you.
So how can you maximize the opportunity
for upsell?
You need a system in place, that’s how.
The need for a system
Because of this you need to have a
systematic process in place.
You need
to ensure that when someone buys from
you they go through the upsell system.
You have to offer them other things
that will give them a better solution
or make their life easier.
The good news is that often these
things will be high value but easy to
deliver.
They may not represent
significant additional turnover but
they will represent significant
additional profit.
They are also often the things that
traditionally as a profession we have
given away for free.
By using an
upselling system you will find out that
a high proportion of clients will buy
something else.The upsell will be
successful.
And for you that could add
up to huge numbers over the course of a
year.
Money that you would be throwing
away if don’t have an upselling system
in place.
With my cloud pricing software, an
upselling system is built in – and the
client is guided through the upsell
system as soon as they hit the select
button.
Also:
Those links again:
The Value Pricing System
https://www.wickersham.co.uk/a/6541/wWVxKzFL
Effective Pricing for Accountants (book)
https://www.wickersham.co.uk/a/8770/wWVxKzFL
The Power of Price Psychology
https://www.wickersham.co.uk/a/1878/wWVxKzFL
Monthly Mentoring
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