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Dear {!firstname_fix},
There are many things in life that
need structure.
Pricing is one of them.
Without a structured system
pricing simply happens by chance.
By luck.
Instead you want to control the process
so that you do pricing the same way
every single time.
I have a seven-step formula for achieving this:
2) Work out how to add more value
When you have decided on the menu
pricing options that you are going to present to the client you need to look again. What can you do to offer a
better solution? How can you add more value?
For example, if a customer asks for a
cash flow forecast then think about why they need it? Once you know that you
have a better chance of adding value, by offering them something more than just the cash flow forecast they have asked for. This is an important differentiator
that will stand you apart from your competitors. It not only stands you
apart but also allows you to charge more because you are doing more. You are adding more value.
In case you missed this:
(More of Mark!)
Better pricing = higher profits
If you have a service business, you can
earn much more from this series. Also, Mark runs a programme called
Price Consulting, and he teaches
accountants/bookkeepers how to help their customers with their pricing. Thank you for the positive response to
posts on this topic and the action taken. Please tell your friends!
Those links again:
How to build a successful bookkeeping
business (book) How to build a successful bookkeeping
business (video training programme) The Value Pricing System
The Power of Price Psychology
Monthly Mentoring
Grab them NOW and claim the true income
that you earn!
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