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Mark Wickersham (UK):
Historically the accounting profession
has always given clients credit. It may be 30 days. It may be two months. But we give credit. I don’t know why. Perhaps it’s that we
are in the service industry and feel we should. But guess what? Behavioral economics
says it’s not what customers want. They actually want to pay upfront. And it makes sense for you too. The benefits for you
There are numerous benefits when your
clients pre-pay. 1. It improves your cash flow
When you get the money upfront you have
more money in your bank account and so your cashflow is instantly improved. 2. It can eliminate cash collection
How much time do you spend chasing
money after you’ve done the work? Too much. 3. You can eliminate bad debts
Totally.
If you get paid before you start the
work then you can never have a bad debt write-off, which for some firms can mean thousands of pounds of profits lost. That’s just crazy. 4. You can create predictive
revenue streams By changing the way customers pay, you
can create recurring payments where the client pays you the same amount every month. Now you have created a more predictable revenue stream for you. NEW programme from the MASTER! What you will learn
Here are some of the things you will
discover and master: Your 3 strategic pricing options,
The 2 critical decisions you must make
when building your pricing strategy, The importance of little things and how
they can help you charge 20% more, The fundamental problems with
time-based pricing, What accountants are really selling…
and how that transforms your thinking, Why fixed pricing is not value pricing…
and why this holds some accountants back, 7 different ways of pricing more
profitably, -And much more
Starting with the foundations, you will
soon move onto strategy and then the 7-step “fastest way to double profit” formula. Your Pricing Journey (video training programme)
Click here:
CHECK IT OUT NOW (or remain underpaid for work!) (More of Mark!) Better pricing = higher profits
If you have a service business, you can
earn much more from this series. Also, Mark runs a programme called
Price Consulting, and he teaches
accountants/bookkeepers how to help their customers with their pricing. Thank you for the positive response to
posts on this topic and the action taken. Please tell your friends!
Those links again:
The Value Pricing System
Effective Pricing for Accountants (book)
The Power of Price Psychology
Monthly Mentoring
The complete guide to menu pricing – NEW!
(video training programme) How to build a successful bookkeeping
business (book) How to build a successful bookkeeping
business (video training programme) Grab them NOW and claim the true income
that you earn!
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