Publishing physical books
I am lucky in that I had more than 200
industry reports published before
industry reports published before
I left the UK.
The finished copies filled a corner
of my ‘magic room’ and I was proud
of them (though my wife, Lady Lena,
did not fully share my enthusiasm).
About twice a year, various IM gurus,
mostly in the US, publish their thoughts
mostly in the US, publish their thoughts
and experience in physical books, give
away them free, though you have to
away them free, though you have to
pay postage ($15 outside the US).
My good friend, Robert McGee
(who has 13 doctorates!)
has published some best-selling novels,
though available on Kindle.
If this appeals to you, but you lack
experience, there is at least one
experience, there is at least one
US company that will guide you
through the process, with promises
to successfully promote your book,
to successfully promote your book,
for about $2,000.
I have not used them, so you need to
shop around and read the reviews.
shop around and read the reviews.
Realistically, you will need about
three months to complete writing
three months to complete writing
and editing, plus more time for
printing, marketing and distribution.
printing, marketing and distribution.
Then, you can give everybody a copy.
This is good for the ego, but not very
profitable.
This is good for the ego, but not very
profitable.
Depending on the topic for your book,
their is a risk that it will become out of
date.
their is a risk that it will become out of
date.
Publishing my IFRS books (online)
requires me to publish a new edition
every year to ensure
requires me to publish a new edition
every year to ensure
credibility and value to readers.
Most of my academic colleagues publish
just one book, in physical form.
It takes 3-5 years to write and they
give copies to all visitors.
just one book, in physical form.
It takes 3-5 years to write and they
give copies to all visitors.
They are glad they completed it, but
will never update it, nor publish
will never update it, nor publish
another one.
(Some do have to repeat the process
to meet university requirements.)
to meet university requirements.)
Alternative Approaches
I publish my IFRS books online,
earlier with Bankir.ru, now on my
www.profmoscow.site
www.profmoscow.site
I can make updates any time I want.
People download them in more than 120
countries.These books are FREE,
People download them in more than 120
countries.These books are FREE,
but it has taught me how to
market books that I wish to sell.
I do like physical books and continue
to buy them. However, if I want to buy
US guru’s book, I will wait to buy the
Ebook, which will be
cheaper than the international postage.
to buy them. However, if I want to buy
US guru’s book, I will wait to buy the
Ebook, which will be
cheaper than the international postage.
To be continued……
From yesterday, if you missed it:
View John Thornhill, my mentor ‘s FREE
webinar here:
webinar here:
http://profmoscow.part2suc.hop.clickbank.net?page=live
This will help YOU understand IM and to
build a business you control!
This will help YOU understand IM and to
build a business you control!
Please ask your friends to sign up for
this letter at
www.profmoscow.site
this letter at
www.profmoscow.site
Thank you.
Until next time.
Sincerely,
Robin Joyce
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