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Effective Pricing for Accountants (book) – NEW!
Why fixed pricing is always wrong
Or to be more precise…
when you have a
single fixed price it’s always wrong. The concept of magic price
Consider the situation of you selling a tax
return that costs you £50 in terms of costs to deliver. In this scenario I
imagined three potential customers. The first, customer A, is willing to
pay you £200. The second, customer B, is willing to pay you £150. The third, customer C, wants to pay £100. The analysis shows that if you charge
£150 you maximize profits which are 50% higher than if you chose £100 or £200 because you will earn £100 profit from the first and second customers making a total profit of £200. But, charge exactly what each customer
is willing to pay then guess what? You can earn more.
Maximising profits
Customer A pays us the £200 which,
minus the £50 cost, gives us £150 of profit. Customer B will only pay £150 but we
still make £100 profit. Customer C pays us the least at £100
but we still make £50 of profit. Now we have made £300 in profit – 50%
more than if we chose any of those three price points and charged every single customer the same price. That is the power of price
discrimination. If you only have a
single, fixed price it’s wrong.
The complete picture is here:
Effective Pricing for Accountants (book) – NEW!
Grab it NOW!
In case you missed this:
(More of Mark!)
Better pricing = higher profits
If you have a service business, you can
earn much more from this series. Also, Mark runs a programme called
Price Consulting, and he teaches
accountants/bookkeepers how to help their customers with their pricing. Thank you for the positive response to
posts on this topic and the action taken. Please tell your friends!
Those links again:
How to build a successful bookkeeping
business (book) How to build a successful bookkeeping
business (video training programme) The Value Pricing System
The Power of Price Psychology
Monthly Mentoring
Grab them NOW and claim the true income
that you earn!
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