Aaron Danker:If you
want to make more money with your
business, one good place to start is on
your order forms.Think about it…You
have a prospect with a credit card
already in their hand. They’re in a
buying mood.So there’s a good chance
that if you put a related offer in
front of them (the proverbial, “you
want fries with that?”), they’ll take
it.And that means you’ll make more
money with every customer who walks
through your door.So how do you create
a backend or upsell offer that gets
your prospects clicking the “Yes”
button? Like this…
5. Create a Sense Of Urgency
Nothing gets people clicking the order button
like a real sense of urgency.
And one
great way to create this sense of
urgency is by making your upsell offer
scarce.
For example, you might create a
one-time offer.
This is an offer that’s
only available right now. If the
prospect doesn’t grab it, they won’t be
able to get it later.
Or if the product
is available elsewhere, the prospect
will need to pay full price.
A good
example of this is when you go shopping
on a site like Omaha Steaks.
If you
spend a certain amount, such as $50,
you’ll get a list of “add on specials.”
These are tremendous deals that you can
ONLY take advantage of while you’re on
the order form.
You can still buy the
steaks themselves later, but you’ll pay
through the nose to do it.
That creates scarcity and a sense of
urgency that gets people agreeing to
order your upsell.
For example:“Special
one-time offer: add this meal-planning
app to your order right now, and you’ll
get it for 50% off the regular price!
If you leave this page, this offer
disappears for good… so click here
now to grab your discount before it’s
gone!”
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