How to make $1,400 in profit for
every hour I spend on the phone
Review of Devon Brown’s video
By Robin Joyce
Overview
Devon Brown runs the Web Copy Cat
‘done-for-you’ service that you can
join for $1, though you have to
contribute the traffic.
Web Copy Cat
Click here:
http://www.marketingproductdeals.com/?id=Profmoscow&system=wcc&product_id=60&page=fe
He has provided a video:
‘this makes me about $1,400
in profit for every hour I spend
on the phone (and has for years).’
Whilst it is about telephone sales,
we will consider how to apply it to IM.
The 6 steps for sales
success:
- Define your PERFECT prospect (your
avatar)
- Define the EXACT problem/challenge
your product/service will solve for
them (this is all about problem
solving)
- When you’re marketing – market
SPECIFICALLY to solving that problem
for your avatar (make sure your
marketing disqualifies other people).
Have them raise their hand and jump
through hoops BEFORE you talk to them
- Once on the phone, the first thing
you do is
SEEK FIRST TO UNDERSTAND.
Ask questions.
- TEACH TEACH TEACH –
Don’t sell your widget..
just TEACH them what they need
so that they get value from the call.
- Explain how your product gives them
what you just taught them that they
need.
Devon’s video
Click here:
https://www.facebook.com/devonbrownRS/videos/1430898676932887/
Step 1
Define your PERFECT prospect
Devon Brown runs the Web Copy Cat
‘done-for-you’ service that you can
join for $1, though you have to
contribute the traffic.
Click here:
http://www.marketingproductdeals.com/?id=Profmoscow&system=wcc&product_id=60&page=fe
He has provided a video: ‘this makes me
about $1,400 in profit for every hour I
spend on the phone (and has for
years).’
The first step for sales success:
Define your PERFECT prospect
(your avatar)
You are going to solve a problem to
make a sale.
His example was weight-gain products
and services for young men.
We all want the whole world to buy our
products, but most of us will have
to accept fewer clients.
His focus here is young men, wanting to
gain weight.
A product for men and women might be
successful, but need
additional formulation and testing.
For many other people, gaining weight
is of zero interest.
He did not explain why young men. It
may have been that youngsters are more
concerned than others (who may have
learned to stop worrying).
Maybe, it was an age group he
understood and to whom he related,
as he had the same problem.
Solving the problem is the key to
identifying a clearly-defined prospect.
Many pregnant women and young mothers
have experienced specific problems,
solved them and monetized their
solutions to pregnant women and those
with young children.
Men and women currently
outside this group may never
experience the problem and be
indifferent to it.
In IM, most new products will resolve
issues facing newbies and those at the
bottom of the ladder.
There are more of them than
IM expert gurus, so
they provide a larger market.
Most newbies want to accelerate their
progress and minimize paid technical
help.
There is another starter’s market: that
for ‘no site, no product, no list’
products. Products that attract them
are the ‘$100 per day’ group that cost
$9 – $19, plus upsells.
If you have solved your own problems,
with or without help, there is probably
a number of people like who would pay
for your solution.
Devon’s video
Click here:
https://www.facebook.com/devonbrownRS/videos/1430898676932887/
Step 2
Internet Marketing –
A brilliant product without a market
Devon Brown runs the Web Copy Cat
‘done-for-you’ service that
you can join for $1,
though you have to contribute the traffic.
Click here:
http://www.marketingproductdeals.com/?id=Profmoscow&system=wcc&product_id=60&page=fe
He has provided a video: ‘this makes me
about $1,400 in profit for every hour I
spend on the phone (and has for
years).’
The second step for sales success:
Sales: providing a solution to the
problem or challenge people are facing.
Devon’s video
Click here:
https://www.facebook.com/devonbrownRS/videos/1430898676932887/
If people have a problem that you can
solve, they will be happy to buy from
you.
Michael Cheney takes this further. He
says that the prospect must feel PAIN
about the issue.
He identifies that many people have
a problem of an underfunded pension.
They know it, but until the PAIN of an
imminent retirement hits them, they do
little to resolve it.
(I exclude those who do not have
sufficient money to make a choice.)
Michael Cheney’s Commissionology
Click here:
https://jvz1.com/c/593801/254981
comprises Michael’s
complete emails, with a licence to copy
and paste them.
John Thornhill, reports making more
than $80,000 this
year, just from copying and pasting
Michaels’ emails.
Commissionology is a complete budget
version of the same material included
in Michael Cheney’s 7 Figure Franchise,
which I bought:
7-Figure Franchise with Michael Cheney
Click here:
https://jvz1.com/c/593801/242163
When I see a product, it attracts my
attention if it can resolve an issue,
or accelerate my work.
Resolution of future problems,
that I believe I will have, has
caused me to buy many products
(SOS- Shiny Object Syndrome),
but I am being more objective now.
John Thornhill recommends
spending time exploring
software that I have not seen
before, but I tend to resolve
the current issue and move on:
an improvement area for me!
My autoresponder, AWeber,
has been learned in irregular steps
when I need further elements
of the product, (often inducing pain
until I find them,
sometimes contacting
AWeber’s support) rather than
systematically learning the system.
John has launched
Digital Profit Master showing
you how to create the perfect
information products:
https://warriorplus.com/o2/a/dpb9b/0
Omar Martin identifies that IM
purchases are mostly
Impulsive, as few people rise from
their beds in the morning with
a defined IM problem to resolve.
However, buyers will be attracted to
products that resolve
problems, or challenges before others.
Omar’s IM Clinic
Check it out here:
http://jvz1.com/c/593801/253137
You will learn a lot about IM just
from the promotional
video (no commitment to buy):
Omar’s IM Clinic
Check it out here:
http://jvz1.com/c/593801/253137
In short, we need to define the problem
that our audience has first.
Only then, do we look for the product.
A brilliant product without a market
is going nowhere.
Step 3
Devon Brown runs the Web Copy Cat
‘done-for-you’ service that
you can join for $1, though
you have to contribute the traffic.
Click here:
http://www.marketingproductdeals.com/?id=Profmoscow&system=wcc&product_id=60&page=fe
He has provided a video:
‘this makes me about
$1,400 in profit for every hour
I spend on the phone
(and has for years).’
The third step for sales success:
Market SPECIFICALLY to solving
that problem of your avatar/target .
Devon’s video
Click here:
https://www.facebook.com/devonbrownRS/videos/1430898676932887/
When you’re marketing – market
SPECIFICALLY to solving that problem
for your avatar (make sure your
marketing disqualifies other people).
Have them raise their hand and jump
through hoops BEFORE you talk to them.
In step 1, we identified our Prospect
in detail. In step 2, we identified the
problem / challenge that they have.
What we are selling is a
solution to their problem.
We say to them that we have a
solution to the problem they have.
If you are interested,
‘Fill out this form and give me
(or I will give you) a call.
Here is the method I used to
gain/lose this much weight
in 3 months
and changed my life.’
Only if your fill out the form and ask
you to call me, will we talk.
Some viewers will be not qualify (not
having the problem).
They are not our Avatar and will
not be buyers – no loss!
(as they do not have
the specific problem).
The key is that we are not hunting
prospects, they are coming to us
voluntarily.
Devon does not specify how we
communicate our first message to them.
Have them raise their hand, saying
‘this is me’ and jump through hoops
BEFORE you talk to them.
This technique is used by IM experts
offering training courses: you fill out
the form, then they will contact you,
with a high expectation of success.
That form filters out those who are
unlikely to provide the commitment,
who might want a refund
after wasting a lot of time.
They provide testimonials of successful
students, with whom they hope you will
identify and the problems the training
has solved and opportunities secured.
In short, you focus only on the likely
buyers, ignore the rest, and let those,
who are interested, come to you.
Step 4
Devon Brown runs the Web Copy Cat
‘done-for-you’ service that you can
join for $1, though you have to
contribute the traffic.
Click here:
http://www.marketingproductdeals.com/?id=Profmoscow&system=wcc&product_id=60&page=fe
He has provided a video: ‘this makes me
about $1,400 in profit for every hour I
spend on the phone (and has for
years).’
The fourth step for sales success:
Once on the phone, the first thing you
do is SEEK FIRST TO UNDERSTAND.
Ask questions.
Focus on the prospect and his/her
challenge and experience, rather than
the product that you have to sell. What
is the most frustrating part and what
have you tried before?
‘Nobody cares how much you know, until
they know how much you care.’
Devon’s video
Click here:
https://www.facebook.com/devonbrownRS/videos/1430898676932887/
We have invited our targets to contact
us to discuss the issue. We need to
listen. When selling training, all top
IM experts have phone interviews.
John Thornhill, my mentor insisted on
this for his premium courses.
See his FREE video here:
http://profmoscow.part2suc.hop.clickbank.net?page=live
Omar Martin’s IM Clinic
Check it out here:
http://jvz1.com/c/593801/253137
relates refusing prospects for
high-priced courses, based on negative
impressions on the phone.
Buyers of IM high-ticket items want the
assurance that help is only a phone
call away.
Achieving this without a phone call is
not easy, but the concept is valuable.
The sales page needs to reflect the
experiences of our prospects and the
challenges they face. If we do not have
time to talk to many of them, we need
to research in Google, social media,
discussion groups, forums etc.
‘Know-like-trust-buy’ is a crucial IM
process, repeated millions of times
each day. If we want to use contact
other than the phone, we have to
compensate in other ways for the lost
benefits of phone calls.
Step 5
Internet Marketing – Giving help or selling?
Devon Brown runs the Web Copy Cat
‘done-for-you’ service that you can
join for $1, though you have to
contribute the traffic.
Click here:
http://www.marketingproductdeals.com/?id=Profmoscow&system=wcc&product_id=60&page=fe
He has provided a video: ‘this makes me
about $1,400 in profit for every hour I
spend on the phone (and has for
years).’
The fourth step, covered earlier, was
‘Once on the phone, the first thing you
do is SEEK FIRST TO UNDERSTAND.
Ask questions.’.
The fifth step for sales success:
TEACH TEACH TEACH – Don’t sell your
widget.. just TEACH them what they need
so that they get value from the call.
The second part of the call: telling
them what they need to achieve their
results (not selling the product).
‘ What I found that I needed to achieve
this result was A, B and C.’ Explain
how A, B and C work together to achieve
this.
His example for gaining weight:
diet, working out and accountability to
ensure continued application.
A light bulb should go on in the
prospect’s head:
that is what I need!
If the prospect ends the call without
buying, he/she still has learned what
is needed (and may return to buy).
For non-phone, IM communication,
prospects are often newbies who are
desperate to soak up information to
move business forward.
They want to understand what is
holding them back from success
and are grateful for help.
A professional shares knowledge and
skills regardless of whether
the communication is paid, or not.
Devon’s video
Click here:
https://www.facebook.com/devonbrownRS/videos/1430898676932887/
John Thornhill, my mentor promotes this
to all us students: help all prospects,
or even those unknowns who contact us
with a question (and each other).
View John’s FREE webinar here:
http://profmoscow.part2suc.hop.clickbank.net?page=live
This will help YOU build a
profitable business!
Step 6
Devon Brown runs the Web Copy Cat
‘done-for-you’ service that you can
join for $1, though you have to
contribute the traffic.
Click here:
http://www.marketingproductdeals.com/?id=Profmoscow&system=wcc&product_id=60&page=fe
He has provided a video: ‘this makes me
about $1,400 in profit for every hour I
spend on the phone (and has for
years).’
The fifth step, covered earlier, for
sales success:
TEACH TEACH TEACH – Don’t sell your
widget.. just TEACH them what they need
so that they get value from the call.
‘ What I found that I needed to achieve
this result was A, B and C.’ Explain
how A, B and C work together to achieve
this.
His example for gaining weight:
diet, working out and accountability to
ensure continued application.
A light bulb should go on in the
prospect’s head: that is what I need!
The sixth and final step (the CLOSE):
Explain how your product gives them
what you just taught them that they
need.
When the prospect agrees with your
teaching that this is what
he/she needs and
how A, B and C work together
to achieve this,
you can explain that you have a
product or service that
will do the job, plus add other
benefits, and would
he/she like to have it.
To sell, we need to focus on
resolving people’s problems,
rather than being focussed
on what we have to offer.
Devon identifies his method of helping,
rather than selling. To achieve this,
the first step: defining your target
specifically, is essential.
This enables you to identify
the problems more accurately.
Giving value leads to sales,
maybe not immediately,
but we are attracted to those who give us
value. We buy from
those we know, like and trust.
Devon’s video
Click here:
https://www.facebook.com/devonbrownRS/videos/1430898676932887/
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