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There are many things in life that
need structure.
Pricing is one of them.
Without a structured system
pricing simply happens by chance.
By luck.
Instead you want to control the process
so that you do pricing the same way
every single time.
I have a seven-step formula for achieving this:
7) Think about power strategies
Finally, before you reveal that price,
think about power strategies. One of these is the power of testing. You should always be testing.
Continuously. That’s because there is no such thing
as the right price. It doesn’t exist
because value is subjective. What is true is that there is
always a better price.
And you will only find that by
continually testing. Without these 7 steps you are simply
plucking a price out of the air. And that doesn’t work. Make sure you consider these 7 steps
every time before you reveal a price to a client. In case you missed this:
(More of Mark!)
Better pricing = higher profits
If you have a service business, you can
earn much more from this series. Also, Mark runs a programme called
Price Consulting, and he teaches
accountants/bookkeepers how to help their customers with their pricing. Thank you for the positive response to
posts on this topic and the action taken. Please tell your friends!
Those links again:
How to build a successful bookkeeping
business (book) How to build a successful bookkeeping
business (video training programme) The Value Pricing System
The Power of Price Psychology
Monthly Mentoring
Grab them NOW and claim the true income
that you earn!
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