|
Mark Wickersham (UK): The Power of Price Psychology I’d like to share how
using a concept called phonetic simplification will get you better prices and results. One of the things we’re just starting
to understand is how irrational the human brain is. And how, once we
understand that, we can use it to our advantage. (Some of you may already know Dan Ariely’s book “Predictably Irrational”?) One key insight I want to share with
you today was revealed in July 2012, when Coulter, Choi and Monroe published a research paper in the Journal of Consumer Psychology called “Comma N’ cents in pricing: The effects of
auditory representation in coding on price magnitude perceptions”. The more syllables in a price – the
higher it seems In essence what the authors found was
what they describe as “phonetic simplification”. In other words, when
we see a price written down – the same as with any number or any word – we read it in our minds. In particular what their study looked at was whether the number of syllables in a price impacts on our perception of the size of that price. Fascinatingly, their conclusion was:
Yes! Absolutely it does!
The Power of Price Psychology
Check it out NOW! In case you missed this: (More of Mark!)
Better pricing = higher profits
If you have a service business, you can
earn much more from this series. Also, Mark runs a programme called
Price Consulting, and he teaches
accountants/bookkeepers how to help their customers with their pricing. Thank you for the positive response to
posts on this topic and the action taken. Please tell your friends!
Those links again:
Effective Pricing for Accountants (book)
Monthly Mentoring
The complete guide to menu pricing – NEW!
(video training programme) How to build a successful bookkeeping
business (book) How to build a successful bookkeeping
business (video training programme) The Value Pricing System
Grab them NOW and claim the true income
that you earn!
|
WORDWRAP
Use mine free as often as you want!
Over 53% of ALL emails are now opened
on mobile devices, so if your emails
are not optimized for mobile devices,
then you’re missing out BIG TIME and at
risk!
on mobile devices, so if your emails
are not optimized for mobile devices,
then you’re missing out BIG TIME and at
risk!
WordWrap is a wonderfully-simple FREE
tool that allows you to wrap your text
so that your emails can be viewed on
mobile devices correctly.
tool that allows you to wrap your text
so that your emails can be viewed on
mobile devices correctly.
If you would like your very own
BRANDABLE version of this tool, with
YOUR OWN affiliate links and adverts,
then check out the BRANDABLE version.
BRANDABLE version of this tool, with
YOUR OWN affiliate links and adverts,
then check out the BRANDABLE version.
Click
Get Your Own Brandable Version of
Word-Wrap!
on the page:
Get Your Own Brandable Version of
Word-Wrap!
on the page:
or
Use mine free as often as you want!
Leave A Response