Internet Marketing – Your price is better with phonetic simplification -1

Mark Wickersham (UK):

The Power of Price Psychology

I’d like to share how
using a concept called phonetic
simplification will get you better
prices and results.
One of the things we’re just starting
to understand is how irrational the
human brain is.
And how, once we
understand that, we can use it to our
advantage. (Some of you may already
know Dan Ariely’s book “Predictably
One key insight I want to share with
you today was revealed in July 2012,
when Coulter, Choi and Monroe published
a research paper in the Journal of
Consumer Psychology called “Comma N’
cents in pricing:
The effects of
auditory representation in coding on
price magnitude perceptions”.
The more syllables in a price – the
higher it seems
In essence what the authors found was
what they describe as “phonetic
In other words, when
we see a price written down – the same
as with any number or any word – we
read it in our minds.
In particular
what their study looked at was whether
the number of syllables in a price
impacts on our perception of the size
of that price.
Fascinatingly, their conclusion was:
Yes! Absolutely it does!
The Power of Price Psychology

Check it out NOW!

In case you missed this:

(More of Mark!)
Better pricing = higher profits 
If you have a service business, you can
earn much more from this series.
Also, Mark runs a programme called
Price Consulting, and he teaches
accountants/bookkeepers how to help
their customers with their pricing. 
Thank you for the positive response to
posts on this topic and the action taken.
Please tell your friends!
Those links again:
Effective Pricing for Accountants (book)
The complete guide to menu pricing – NEW!
(video training programme)
How to build a successful bookkeeping
business (book)
How to build a successful bookkeeping
business (video training programme)
The Value Pricing System
Grab them NOW and claim the true income
that you earn!
Price accounting and consulting
services more profitably!
Silvia at IFRSbox.
If you are in finance and not on her
FREE list (WHY NOT?):


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