Becoming the sought-after expert(video training programme)Mark Wickersham (UK): We need to find new ways
of adding value to what we do. Free market research
It’s also a great way to collect
stories, which is one of the most powerful marketing tools going. Once you share stories of how you’ve helped clients improve their results, then other people will want to work with you too. So, as members of your group start
to tell you about the difference you’re making to their business, keep a record of what they say to use in your marketing. And it doesn’t end there! Clients
talking about what they’d like help with is also great market research. So if, for example, a business owner
mentions they’re struggling with cash flow management, you can create a formal package solution to meet this because you already know the demand’s there. Similarly, the group offers a great
opportunity for cross-selling. Imagine one of your clients says, “I’m finding it difficult to manage cash.” First you might suggest they have a
regular cash flow forecast and then,
when they ask what this is,
you can explain it to them.
At that point, as long as you’ve
been clear on the benefits, he or she should decide they need one. And other people in the group will, too. Share your passion …
The most common question I get asked at
this point is: “But what can I talk about?” And my answer’s always the same: “Talk about subjects that you’re passionate about.” Things that you’ve
done in your own business are a great place to start – after all, if you’re a business owner, you’ve already got huge amounts of knowledge and experience to share. Some accounting professionals I’ve
taught are now running sessions built around key numbers. Every month, they focus on a
different KPI and how to
measure it. Others teach the best way to grow a business, or how to improve pricing. And have some fun!
But, most importantly, don’t forget the
final benefit: It’s fun! I’ve been doing it for years now
and I love it.
It’s the best way I know to make a big difference to lots of people’s lives at the same time. Becoming the sought-after expert(video training programme)Check it out NOW! Yet more of Mark’s work: How to build an online mentoring group (video training programme)https://www.wickersham.co.uk/a/8773/wWVxKzFL In case you missed this: (More of Mark!)
Better pricing = higher profits
If you have a service business, you can
earn much more from this series. Also, Mark runs a programme called
Price Consulting, and he teaches
accountants/bookkeepers how to help their customers with their pricing. Thank you for the positive response to
posts on this topic and the action taken. Please tell your friends!
Those links again:
The complete guide to menu pricing – NEW!
(video training programme) Effective Pricing for Accountants
Monthly Mentoring
How to build a successful bookkeeping
business (book) How to build a successful bookkeeping
business (video training programme) The Value Pricing System
Grab them NOW and claim the true income
that you earn!
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