Internet Marketing – Powerful new business model for the modern accountant – 2

Becoming the sought-after expert

(video training programme)

Mark Wickersham (UK):

We need to find new ways
of adding value to what we do.
Free market research
It’s also a great way to collect
stories, which is one of the most
powerful marketing tools going. Once
you share stories of how you’ve helped
clients improve their results, then
other people will want to work with you
So, as members of your group start
to tell you about the difference you’re
making to their business, keep a record
of what they say to use in your
And it doesn’t end there! Clients
talking about what they’d like help
with is also great market research.
So if, for example, a business owner
mentions they’re struggling with cash
flow management, you can create a
formal package solution to meet this
because you already know the demand’s
Similarly, the group offers a great
opportunity for cross-selling. Imagine
one of your clients says, “I’m finding
it difficult to manage cash.”
First you might suggest they have a
regular cash flow forecast and then,
when they ask what this is,
you can explain it to them.
At that point, as long as you’ve
been clear on the benefits, he or she
should decide they need one. And other
people in the group will, too.
Share your passion …
The most common question I get asked at
this point is: “But what can I talk
about?” And my answer’s always the
same: “Talk about subjects that you’re
passionate about.”
Things that you’ve
done in your own business are a great
place to start – after all, if you’re a
business owner, you’ve already got huge
amounts of knowledge and experience to
Some accounting professionals I’ve
taught are now running sessions built
around key numbers.
Every month, they focus on a
different KPI and how to
measure it
. Others teach the best way
to grow a business, or how to improve
And have some fun!
But, most importantly, don’t forget the
final benefit:
It’s fun! I’ve been doing it for years now
and I love it.
It’s the best way I know to make a big
difference to lots of people’s lives at
the same time.

Becoming the sought-after expert

(video training programme)

Check it out NOW!

Yet more of Mark’s work:

​​​​​​​How to build an online mentoring group (video training programme)

In case you missed this:

(More of Mark!)
Better pricing = higher profits 
If you have a service business, you can
earn much more from this series.
Also, Mark runs a programme called
Price Consulting, and he teaches
accountants/bookkeepers how to help
their customers with their pricing. 
Thank you for the positive response to
posts on this topic and the action taken.
Please tell your friends!
Those links again:
The complete guide to menu pricing – NEW!
(video training programme)
Effective Pricing for Accountants 
How to build a successful bookkeeping
business (book)
How to build a successful bookkeeping
business (video training programme)
The Value Pricing System
Grab them NOW and claim the true income
that you earn!
Price accounting and consulting
services more profitably!
Silvia at IFRSbox.
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