Internet Marketing – Why being cheap will lose you business! -2

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January 15, 2019

Mark Wickersham (UK)
Being too cheap can actually lose you
business
What was even more interesting – from
the point of view of pricing – is that
my price was also more than double that
of the Big Four firm!
The client chose me,
however, because of the detail I
went into as to what I would do, and
how this would benefit them. It meant
they saw me as more of an expert than a
top four firm!
You get what you pay for
I’m sure you’ve noticed how in life we
associate price with quality. We assume
that if something’s cheap, it’s low
quality.
On the other hand, if
something’s expensive, we assume it’s
high quality. But what’s interesting
when we’re thinking about pricing is
that most people prefer high quality.
By keeping our prices low, we’re simply
sending out a signal about the quality
of what we do.
A signal that will put
off all those serious business owners
who are looking for a good-quality
accounting professional.
to be continued…
Also:
Those links again:
Effective Pricing for Accountants (book)
The complete guide to menu pricing – NEW!
(video training programme)
How to build a successful bookkeeping
business (book)
How to build a successful bookkeeping
business (video training programme)
Grab them NOW and claim the true income
that you earn!
Price accounting and consulting
services more profitably!
Your Pricing Journey (video training programme)

NEW programme from  the MASTER!

(More of Mark!)
Better pricing = higher profits 
If you have a service business, you can
earn much more from this series.
Also, Mark runs a programme called
Price Consulting, and he teaches
accountants/bookkeepers how to help
their customers with their pricing. 
Thank you for the positive response to
posts on this topic and the action taken.
Please tell your friends!
Silvia at IFRSbox.
If you are in finance and not on her
FREE list (WHY NOT?):

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