Garry Desmarais:
Here are several factors that will help
you approach people
in a way that will persuade them to buy
from YOU.
WHY People Make ‘Buying Decisions’
There are only SIX basic motivators
that will trigger any
buying decision in the mind of a
potential customer.
All six are actually deeply rooted
in the human psyche, akin
to our most common needs and desires.
6. Satisfaction of emotion –
will your product or service make
me ‘feel good’ about myself,
my life, and the world I live in?
The world is a big place and
it doesn’t turn on a dime.
People will still buy cars
just before vacation time and
do most of their Christmas shopping
about 10 minutes
before midnight on Christmas Eve.
Don’t buck the trend.
Understand and
USE people’s existing buying habits and
motivations to your advantage,
and kick your online efforts
into high gear.
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