IM – what is a crush campaign?

New IM products are launched in a
similar manner to new cars, films,
books and music.
All the promotion is
concentrated into a short period to
attract sales, affiliates’ support and
to top the charts at JVZoo, Clickbank
and Warrior+Plus (the global
distributors).
Most of the successful IM experts run a
one-week campaign from Tuesday till
Sunday 11.59.  (Some are shorter, so do
not delay.)
To prompt early purchases, many employ
a ‘dime sale’ technique. Here, the
price increases with every sale, so if
you want the product, buy early.
During the campaign, there is normally
a discounted price and maybe bonuses.
At the end of the campaign, the price
rises substantially and the bonuses
disappear.
This prompts buyers to buy
during the campaign
or lose discount and bonuses.
The crush campaign involves maximum
communication with potential buyers,
especially on a Sunday, the last day of
the campaign.
Each marketer judges how many emails
his/her clients can receive without
unsubscribing. If they are providing
extra value, the number is surprisingly
high.
As you know, John Thornhill, my mentor,
has just launched Digital Profit Master
showing you how to create the perfect
information products:
John sent me a note to tell you of
progress and the bonus:
‘Product Creation Workshop bonus.
This is a series of recordings held
over a 10 week period
where you get to watch
me create and launch a product LIVE.
This still sells every day for $297,
and it’s yours free when you invest
in Digital Profit Master.
However, we will be removing this at
midnight when the Digital Profit
Master launch ends.
The bonus alone is worth grabbing
this for, so be sure to buy it
before you miss out.
We all know the close of a launch
brings the most sales and I know with
100% confidence this launch will be no
different.
I predict we’ll hit #1 on Warrior+Plus
over the weekend as fear of loss kicks
in.
At midnight EST on Sunday the price
of Digital Profit Master will increase,
plus our bonuses will be removed.’
Welcome to your first crush campaign!
Buy now, or lose your discount and
bonus!
https://warriorplus.com/o2/a/dpb9b/0

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